What Are the Top Digital Marketing Tools?

Affiliate marketing is one of the oldest digital marketing tools. This marketing method pays affiliates a commission each time a product or service is sold. Affiliate programs are linked to company websites and affiliates apply to become members. They usually do not cost anything to join, and the affiliates decide which advertisements they want on their websites. Affiliates will generally agree to the membership program with the highest Commission structure, although it is not always beneficial.

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HubSpot

If you’re ready to jumpstart your marketing efforts, you’ll find the right HubSpot digital marketing tools. These tools will help you check the performance of each component of your website or email, including individual variables such as the subject line. They also allow you to track the success of a specific marketing campaign to identify which tactics are working best and which ones are not. In addition to analyzing the overall performance of your site, these tools will help you make decisions about your marketing efforts.

EasySendy

EasySendy is an email marketing tool that allows you to create drip campaigns for your customers. Drip campaigns are sent out according to a schedule that you can set. With the Drip plan, you can add social login features, schedule emails based on client locations, and more. You can also segment your contacts based on behavior, which helps you send relevant emails to the right audience. EasySendy also offers several options for micro delivery and integrates with popular web form platforms.

Mailchimp

Whether you’re running an online retail business or are just trying to increase sales, Mailchimp is a valuable tool for your marketing campaign. The powerful platform makes managing your email campaigns a breeze, and it even offers free domains and landing pages. You can use Mailchimp’s creative tools to simplify the design process, send on-brand emails and digital ads, and create a website. You’ll also love its ability to automate email marketing campaigns, which makes it ideal for businesses that operate online.

Sprout Social

The list of features of Sprout Social is lengthy and extensive. The software also comes with a feature center, which offers help through a search bar and recorded webinars. However, if you are a small business, the price might not be affordable. Alternatively, you can sign up for the free trial, which will give you access to its most important features. In addition to its extensive feature set, Sprout Social also offers a 30-day free trial.

Crazy Egg

For many businesses and big brands, Crazy Egg is a critical component of their digital marketing strategy. It adds another layer of insight to Google Analytics by analyzing website and email campaign behavior. Other features include the ability to track hidden forms, find confusing nav, and place content in a hierarchy of importance. Its comprehensive reporting allows you to make informed decisions regarding your website’s content and design. This tool also helps you create a consistent user experience.