What are the top 5 factors that make the biggest impact on the SEO performance of a page?

The basics of SEO still apply, but there are more factors than ever that can affect a website’s performance. Relevance, site architecture, and Authority are the most important, but there are also new aspects that can affect your ranking, including the title tag. If you want to be visible to the largest number of potential customers, make sure to implement these strategies into your website. And be sure to include your keywords in the title tag! 

Relevance 

In SEO, topic relevance is of paramount importance. This is the level of match between the site’s content and the user’s search. In general, better matches lead to good rankings. For websites, this factor is determined by the content and meta elements used. Below are some tips to maximize relevance. To maximize relevancy, use the same keywords and phrases in your title and meta descriptions. In addition, consider adding images and graphics to support the content of your page. 

Authority 

In the world of SEO, website authority is one of the most important factors. Google’s algorithm factors in website authority to determine if a site is credible. It is not just a perception; it is also a measure of how credible a website is on its topic. Hence, establishing an authoritative brand is critical for digital marketing. This includes providing high-quality content, engaging social media posts, and effective SEO strategies. 

Site architecture 

Good site architecture is essential for SEO. Good site architecture will give your visitors an easy time finding the content they are looking for and creating a positive user experience. A properly laid out site will help the search engines crawl your site, while internal links will guide users through your website. The URLs of your pages also play a crucial role, so make sure they are simple, easy to read, and accessible to search engines. A sitemap, or blueprint of your important pages, is a must for good Site Architecture. 

Keywords in the title tag 

Optimizing your website title with relevant keywords is crucial. It is the largest text on the page. Ideally, it should be a headline and should describe the content on the page. While search engines don’t display this text, users can see it if they type in the keyword. That’s why it is so important to include keywords in your title and headings, as they help users know what they’re looking at. Google recommends using unique titles for most web pages, so make sure to avoid generic titles. 

Mobile-friendly design 

Google’s mobile-friendly algorithm was rolled out in February 2015, and it was dubbed “Mobilegeddon”. According to the algorithm, websites that don’t adapt well to small screens would rank lower in search results. At the time, Google estimated that between 40% and 60% of all searches were made on mobile devices. This trend hasn’t slowed down, and the company has made it easier to make a mobile-friendly website than ever before. 

Schema markup 

Although the impact of Schema markup on SEO performance is not yet fully understood, recent research shows that it is able to help improve visibility and non-brand traffic share. The purpose of a schema is to provide search engines with the context that they need to accurately interpret web pages and maximize visibility. However, it’s difficult to quantify the impact of a single factor, given that there are hundreds of other factors that go into determining how search results are ranked. 

Content freshness 

Google tries to rank websites based on their freshness. Fresh content is more likely to receive better search results than old, stale content. To increase your site’s freshness score, regularly update content on your site. Google’s algorithm will favor fresh content that is up-to-date and relevant. In addition, fresh content can help your website rank better when it is published at the right time. 

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