High website traffic does not always indicate a high rate of website conversions.
You may spend time and money on quality SEO, backlinks, engaging and quality content, and a mobile-friendly design, but you still might not be able to turn leads into sales.
Your phone isn’t ringing because your website is getting website traffic. Why is this happening? There are several reasons why visitors to a website may convert.
Your Call-to-Action is Hidden
Because we have everything at our fingertips, people’s attention spans on the internet are short.
If potential customers don’t find what they’re searching for right now, they’ll go elsewhere. Just a starting point..
According to studies, when individuals do internet research, they don’t read the material; instead, they scan it.
This implies that all of your hard work will be overlooked this.
Readers don’t usually read entire blocks of copy and analyze it, so if you structure it well with headings and bullet points, they may stay. Clear and concise call.
However, if your call-to-action isn’t obvious and visible to visitors, they will leave your site without contacting you.
Therefore, it’s critical to make sure that your CTA is as apparent as possible to ensure that you’re reaching out to your site visitors.
Consider your customer’s trip while developing each web page on your website.
What do you want them to accomplish? What do they require, and how can you inspire them without selling them too much?
It’s just as bad, if not worse, to have too many CTAs as it is to have no CTAs or one that is difficult to see.
Even more so than placing contact forms and pop-up concise call to action (CTAs) all over the page, having them all over the place irritates visitors and reduces your conversion rate even more.
This is especially true if they must fill out these forms in order to view your material.
The key is to balance making your conversion points obvious and accessible without annoying site visitors with sign-up walls.
Here are some tips for making your call-to-action visible and engaging:
- Make a simple animation that guides the visitor’s eye.
- An animation will instantly catch their attention. Today, web designers create easy micro-animations or eye-catching visuals to capture the visitor’s interest before directing it straight to the call-to-action (CTA).
The animation draws the customer through a delightful and engaging experience from start to finish, leading them to convert.
It’s simple to follow and understand.
- Put your phone number in the header and double-check that they may contact you straight away by clicking on it.
- Mobile site browsing has surpassed traditional computer and laptop surfing. As a result, it’s critical to make sure that your mobile visitors can reach you quickly and efficiently when they’re on their phones.
- Having a phone number in your header will ensure that they can quickly contact you while browsing.
- Use a sticky header on your site to make sure that your CTA and content are easy to find and understand. It scrolls with the page, so the user never has to scroll to the top to contact you or go elsewhere.
- Add a CTA button front-and-center on the hero image
- A good contact form will be the first thing that a visitor sees when they visit your website. Where should you place a link to your contact form?
- When visitors initially load your page, adding a button or a link in your hero image puts it front and center of their attention. Rather than forcing the form down their throat, use a footer to summarize any information included on your site.
- Using this marketing strategy, they’ll be aware that they can quickly contact you (and how to do it) without having to fight through your page’s content.
- Anything that makes locating and clicking your CTA easier for your leads will also make converting.
Your Headline is Confusing
When potential customers first comes to your website, it should reassure them that they’ve found what they were looking for. Relevant information.
Consider viewing your homepage or landing pages as if you’re a new website visitors.
Anticipating your client’s initial questions and having the answers ready for them when they arrive will assist.
Your headline is most likely the first thing your target audience will notice when they arrive at your site.
Don’t make them guess what you’re selling with a vague headline.
Instead, website owners should describe precisely what your firm does and how you plan to communicate with them.
It’s excellent to utilize creative language, but if you’re too vague, people may overlook or disregard your ad.
Your headline should quickly and plainly state to visitors what your company does so you can continue converting leads.
Try to think of the first question your consumer would ask upon arriving at your site. What kinds of information might they need to know immediately?
- Why your company is the best
- Ease of service
Let’s look at this example, “Sninski & Schmitt Family Dentistry.”
Look how Sninski & Schmitt Family Dentistry emphasizes their locations right away: Holly Springs and Cary.
This makes it simple for a visitor to determine if this is a dental office to check out further right away instead of checking Google Maps or other similar sites.
This is far more successful than having a page simply labeled “Dentist.”
Users won’t know if you provide what they need if the top of your page isn’t clear, compelling copy.
Your target audience will not scroll down or stay long, losing you money.
Because of the technological advancements, you can access this information right now, which removes any uncertainty from your target audience’s mind.
As a result, they’ll know that they’ve arrived at the correct website.
Your Contact Forms are Too Long
Let’s assume that your website is doing well.
The site has been properly optimized, and it ranks among the top results in Google for your targeted keywords.
Your articles have piqued the interest of interested people who have visited your site.
You’ve successfully implemented your calls-to-actions and are now close to converting a potential customer.
Unfortunately, the lengthy, complicated contact form has put off and frightened the potential client.
As a result, they’ve already gone before reaching out to you.
It’s easy to get caught up in building lengthy contact forms so that your sales staff may capture all of the vital information about your potential lead.
However, primary forms are far more effective at converting leads.
Here are typical problems with submission forms.
- “Required fields” that your customer missed caused the entire form to reboot. Now they have to fill in all their information again.
- You asked for too much personal information and spooked them.
- You overloaded them with detailed questions.
Let’s assume you’re a dentist and need to know what sort of work your potential client will require.
By forcing your consumer to expound on their problems, you might unintentionally irritate them.
In fact, by asking them to communicate all of their requirements to you upfront, you’re putting a burden on them that your employees can take on instead.
Lighten your customer’s load and only ask for the bare minimum of information:
- Email address
- Phone number
Now, your personnel can contact them back to learn more about their availability and what kinds of dental treatments they require.
As a result, it’s more probable that your leads will convert once you’ve streamlined your submission form.
You Aren’t Promoting Your Hooks.
Are you offering a special holiday deal? Do you have free shipping? Have you implemented a promotional code to save money?
If you have an irresistible hook, be sure to dangle it in big, bold letters and put it right where your website gets visitor’s attention.
Next to the click-to-call phone number is a good location for your hook. This pair works in tandem to improve the chances of converting.
It’s also a good idea to include a tiny hook at the bottom of the page.
A unique selling proposition (USP) that is unusual, intriguing, or desirable can help differentiate your business from the competition and give your visitors an extra push to contact you at the conversion point.
A hook refers to that little extra something your business and your website offer that tips the scale when a prospect considers your business.
Small Website Hooks
- Rated #1
- Largest Selection
They may seem small, but customers are often swayed by terms like “Award-Winning” or “Rated #1”.
So make sure whatever hook you use is true about your online business.
Large Website Hooks
- Use this promo code to get 25% off.
- Get Your First 30 days free!
- Buy now and deliver by Christmas.
If you have a free deal, you should advertise it as widely as possible. Don’t overdo it, but don’t be hesitant to promote it either.
Slow Acting Hooks – Businesses with a Longer Sales Cycle
Some businesses have a longer sales cycle. Their typical target audience would not just log in to their website and buy the same day.
For example, if you’re offering IT services, medical care, or digital marketing, your clients will enter a research phase before purchasing.
You’ll need a different type of hook to capture these customers, such as:
- Download our five-page definitive guide on Cloud Hosting.
- Sign up for our newsletter to be the first to know about new products and specials.
- Join our mailing list for great tips.
To download the information or subscribe to your mailing list, the client only needs to type in their first name and email address.
This allows you to attach them to your email list and continue a discussion with them.
However, this type of hook will not work for everyone.
To someone interested in learning more about the technology, this is a fantastic offer with a good chance of encouraging them to take action.
On the other hand, if the consumer is looking at another product, such as purchasing a domain, they may be uninterested in this.
Throughout your website, you should be questioning whether you have asked the customer to buy, reach you, or get more information.
You must consider both the advantages and disadvantages of doing something in order to make a sound decision.
ADD TO CART is not a hook
If you have an eCommerce site, “Add to Cart” is a function of your site, not a hook to engage the user. A good turn in relation to buying items is:
- Add $14.97 to your purchase for free delivery.
- Enter promo code DISCOUNT to get 20% off.
- Guaranteed to arrive before Christmas!