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Real Estate SEO Explained – Growing Your Online Presence
Whether you’re new to real estate SEO or you’ve been doing it for a while, there are plenty of things you can do to improve your online presence. In this article, I’ll explain a few of the most important things you can do to improve your online visibility and help increase your search engine rankings.
Local SEO for realtors
Using Local SEO for realtors is a way to reach out to a larger audience and enhance your online presence. It can also help increase your sales. The National Association of Realtors has found that 44% of consumers use the internet to search for property listings.
Google’s search engine has become the largest source of organic traffic for local businesses. These searches can be done by typing in related terms into Google, such as “homes for sale in Sacramento”.
Google has a tool called the Keyword Planner. It allows you to see the search volume for related keywords. You can also save examples of these terms to use as keyword strings. This can help you find keywords that will drive more traffic to your website.
When optimizing for local SEO, focus on displaying your products and services in a way that will attract a local audience. Your website should have a clean and professional homepage. It should include all of the contact information, including a map of your location.
Using a Google Business Profile is another way to improve your local SEO presence. Google’s Business Profile displays your office location on Google Maps. It can be updated to show positive reviews from clients.
Embedded Google Maps on your website will help Google determine your location and confirm that your website is legitimate. It also helps you get indexed.
If you are using WordPress, there are many free plugins available. If you are not sure how to optimize your website, you can hire an SEO agency to do the work for you. The right SEO agency will optimize your website for local SEO, and help increase your online visibility.
The best way to get backlinks to your website is to offer great content. You can create a blog that shares your knowledge about real estate. You can also share links to your website on other sites to gain authority.
Create content about local neighborhoods. Include localized onsight content, such as listing maps, local resources, and market changes in the area. This will help you establish authority as a local expert and act as a magnet to attract leads.
Using On-page SEO for real estate websites is an important way to attract more traffic. You can use a number of different tactics to improve your website’s ranking on search engines. But the key is to understand what your website is about and how to improve it.
On-page SEO for real estate websites involves optimizing all of the elements of your website for human eyes and search engine bots. This includes content, URLs, and code.
A good on-page SEO strategy will also help you to optimize your website for mobile devices. A lot of local searches take place on mobile devices, and a slow site can affect your conversions and ROI. This is why it’s important to keep your site fast and optimized.
On-page SEO for real estate sites includes writing content that is optimized for long-tail keywords. You can research keywords by searching Google, using a tool like Ahrefs or UberSuggest, or by looking at other websites in your niche.
Writing content that reflects the needs of your buyer personas is the key to creating high-quality content. When you’re writing page content, you should be using a combination of long-tail keywords and phrases naturally.
Using a tool like Siteimprove can also help you monitor how visitors interact with your website. By tracking how users behave on your website, you can learn where to improve.
Other elements to focus on include your meta descriptions. These descriptions are shown in Google search results. By creating good meta descriptions, you can influence who clicks through your link. You can also copy these descriptions and use them on social media sites.
Optimizing your website for search engines is important, but it doesn’t have to cost you anything. You can use free tools to check your site’s speed. If it takes too long to load, you’ll turn away potential leads.
A good real estate SEO strategy will not only boost your website’s visibility, but it will also increase the number of qualified leads. In addition to the number of leads you receive, you can also improve your website’s rankings and your credibility in the real estate industry.
Schema local markup
Adding schema local markup to your website can help boost your local rankings and increase the amount of traffic your site receives. Schema markup is easy to use and can have a big impact on how your site appears in search results.
When you add schema to your website, you can include things like opening hours, reviews, and social media links. These types of data can also help increase your trust with your audience.
Another type of schema that can boost your local search rankings is microdata. This type of markup can limit the size and design of your page. However, it can also improve the quality of your search results.
While microdata is not the easiest markup to implement, it does have its benefits. It is useful for mobile SEO and for showcasing physical products. In addition, it can be a great way to show off your expertise.
There are many different types of schema markup to choose from. However, choosing the one that best suits your business is important. For example, if your business is in a highly competitive industry, you may want to focus on schema that will help you gain more exposure in local searches.
When you are creating schema local markup, you may want to include a map of your location. Google has a schema markup helper that can help you add this information to your website. It can also help you keep track of the performance of your markup in search results.
As you can see, there are many ways to add schema markup to your site to improve your local SEO rankings. Schema markup can also improve your click-through rate and increase the amount of traffic your site receives. This can result in 3.6 times more interaction than a site that does not have schema.
In addition to adding schema to your website, you should also take advantage of other local SEO strategies, such as building links from local sites, and targeting key terms. The key to getting your business seen is to position your content in front of potential customers.
Optimizing your website for mobile
Whether you’re building a new website or re-designing your existing one, it’s important to make sure your mobile-friendly design is up to par with today’s standards. In addition to making your website easy to navigate, a mobile-friendly design prioritizes the content that a visitor needs most.
The first step to optimizing your website for mobile is to understand how search engines work. You’ll need to know how they determine what your website is about, and how they serve up content to potential leads.
You should also know how to create a clean and responsive design for mobile. This is important because a slow page load time will turn off potential leads. Also, you should make sure that the contact information you provide is easy to find and that you have a clear font size.
You should also make sure that your website’s content is optimized for the search engines and social media platforms. For example, you should include keywords that are relevant to your real estate business. These can include specific keywords for your city and neighborhoods. You should also include photos that are sized appropriately for mobile devices.
In addition, you should make sure that your website’s content is updated regularly. This will improve your search engine rankings. You should also include videos. Videos are a great way to educate your audience and build relationships with potential home buyers.
You should also use a pre-built tech stack that communicates with the search engines. This includes a clean codebase, a responsive design, and rich graphic design. You can also hire an agency to help you design a mobile-friendly website.
Whether you’re building a new site or updating an existing one, it’s important to take the time to understand how search engines work. It’s also important to keep in mind that SEO is an ongoing process. SEO doesn’t produce immediate results, so you should take the time to create a plan and implement it.
If you’re not sure where to start with your real estate SEO, you can start with an SEO audit. This will help you to see where you can improve and give you a roadmap for the future.