The Most Common ECommerce SEO Problems That Online Stores Face
Regardless of whether you are an ECommerce business or you are trying to sell products through your website, there are certain common ECommerce SEO problems that you should be aware of. Some of the problems include slow website speed, poor mobile-friendliness, and stuffed product pages with useless keywords.
Whether you own an online store or a traditional brick and mortar, having a mobile-friendly website is crucial. This will ensure that your site is accessible to a broad audience. It can also increase conversion rates and drive sales.
The number of mobile users will grow dramatically in the next decade. The total number of smartphone users is expected to reach 6.2 billion worldwide by 2021. This means that over half of all e-commerce traffic will come from mobile devices.
Mobile users are also more likely to make purchases than desktop users. This can help drive revenues, especially if your mobile site is optimized. Mobile-friendly websites are also more shareable on social media, which can increase your reach.
The best way to understand how customers are using your site on mobile is to check your search results in Google Search Console. Google’s search results will show you how many characters your website can hold, which will help you optimize your pages.
While it’s true that mobile users will often abandon sites that take too long to load, it’s not as important to focus on speed as it is to ensure that your mobile users have a good experience. You need to make sure that your forms are short and have plenty of room for text. Your meta description should also be more concise.
The first step to creating a mobile-friendly website is to create a responsive design. This uses the same HTML, CSS, and JS, which allows your site to adapt to different screen sizes. This can help your site load faster and make management easier.
You can also make sure that your forms are mobile-friendly by including buttons and large text fields. You should also make sure that your forms don’t ask for more information than a first name and email address. This is important because Google treats mobile websites differently from desktop websites.
Another way to make your website mobile-friendly is to install an AMP plugin. AMP stands for accelerated mobile pages, and it’s a way to improve site speed. You can use a plugin such as AMP for WooCommerce.
Slow website speed
Despite the fact that slow website speed is a problem facing eCommerce websites, many businesses fail to address the issue. Even a small improvement in website speed can improve conversion rates and reduce operating expenses. If you’re looking to improve the performance of your ecommerce store, there are a few simple tips and tricks you can try out.
One of the most effective and popular methods of improving your website’s performance is by reducing the time it takes to load your pages. This can be done in a number of ways, from lowering the size of the images you upload to improving your website’s server response time. You can also opt for a caching system, which can help speed up the loading process by up to 80%.
A Google blog post states that, “Speed isn’t the most important factor in ranking a website, but it’s an important one and we’re giving it a lot of weight.” In fact, a study conducted by Google and commissioned by Intel has shown that every second counts. A two-second delay in loading time can result in an 87% increase in cart abandonment rates.
The same study revealed that a three-second delay in loading time can lead to a 40% drop in conversion rates. Similarly, a slow website can lead to lower organic traffic and reduce the returns from online ads.
In addition to optimizing your website’s speed, you may want to consider a number of other aspects, such as improving your checkout page. A quick checkout page can help reduce cart abandonment and improve your conversion rate. A study from Mobify found that improving your checkout page by just one second can increase your annual revenues by almost $380,000.
Other ways to improve your website’s performance include implementing a caching system, using a lightweight theme, and optimizing your website’s coding. While each of these may seem like small tweaks, implementing them can make a big difference in your conversion rates and overall profits.
One of the most effective ways to improve your website’s performance is by using a speed analysis tool. These programs can help you measure your site’s speed, identify which parts are slow and recommend ways to improve it.