Review website performance is one of the essential aspects of your online presence. That is why you must deal with any problems slowing down your website.
In this blog post, we’ll go through some of the factors that influence your site’s speed and what you can do to improve it.
Table of Contents
1. You’re Using a Sub-Par Hosting Service
A good hosting service can make or break your website. You’ll want to pick a host with a good reputation and who meets your exact needs.
Even if you implement all of the precautions, if you miss this one, your site’s visitors may still experience extended delays due to the large online traffic that exceeds your bandwidth. In addition, if you utilize a poor hosting provider, your web site’s visitors will almost certainly encounter sluggish load times, many broken features, and—in rare cases—site-wide outages. That is why you need to find a reliable host that meets your expectations and needs.
2. You’re Not Optimizing Your Media Assets
Video and image files, for example, consume far more disk space than other sorts of content, such as codes, stylesheets, and texts.
According to Google, images are the most significant cause of web page weight and sluggish loading. If you don’t optimize your photos, they’ll consume all of your performance budgets. Unoptimized images can also directly affect the three Google Core Web Vitals: performance, responsiveness, and visual stability.
However, photos cannot be removed entirely from your website. Therefore, the ideal option right now is to optimize them.
The only problem is that the optimization process can take a while and has to be done in several steps, including:
- Using the proper next-generation formats (they might differ based on the device the page is opened on)
- Compressing the size and quality of images to minimize the traffic is important.
- Using the optimal display size and density
- Using lazy loading (only load images when needed)
It’s no surprise that going through this procedure for each picture you post to your website may be time-consuming and exhausting.
However, nothing great is given away for free; if you utilize these two carelessly, they may negatively influence your site’s performance. Here’s how to prevent that from happening:
- Put a bigger number of JS/CSS files together into fewer files.
- Replace a portion of your external JS files with inline CSS.
4. You’re Not Using a Content Delivery Network
A content delivery network (CDN) is a group of servers that stores a copy of your website on every server site across many countries. The CDN delivers your website to the client from the closest server after they have arrived at your website.
A proxy server is a method of disguising your real IP address (Internet Protocol Address). This function allows you to load pages more quickly from anywhere on the internet, regardless of where your site’s visitors are coming from. However, if you’re just hosting your website in the United States, it might take longer to load correctly for someone in Asia.
There are numerous types of CDNs, and while they all accomplish the same thing, some of them are better suited to various content types. Cloudflare, Fastly, and Akamai are some of the most popular worldwide CDNs.
Examine the type of material you plan to offer and the amount of worldwide presence you desire. You may select different CDNs depending on the size of your target area.
5. There’s Excessive Overhead in Your Database
If your website is more complicated, you’ll certainly have a database. However, in reality, most WordPress websites require a working database.
The more detailed your data is, the better and more accurate. However, as a result of this constant information exchange, your database grows over time. As a result, data might become outdated or lost due to this continual flow of information. As a result of this bloating, the database storage size will grow, affecting the speed of database queries and requests.
For most hosting companies, you’ll need to utilize phpMyAdmin and manually check and manage your data. Typically, your host’s support team may be able to assist you with this problem. And if your database is installed locally, there are several useful tools you can try out, although they may not be 100 percent effective.
So, the simplest approach to avoid having this problem is to carry out database maintenance on a regular basis.
6. You Have Too Many Plugins or Themes Installed
We understand how themes and plugins may enhance a website’s appearance and functionality. However, plugins also include extra codes and information to increase the website’s complexity and file size. The same is true for any additional libraries and applets you want to add to your hand-coded website.
That is why you should prioritize creating an attractive and useful website. The appropriate team of consulting experts that are well-versed in web design techniques and suggestions can help you strike the proper balance between site appearance and function. And it’s not only about the basic features, either. Most experts advocate taking a minimalist approach and just installing what you require when it comes to plugins.
7. You Aren’t Utilizing Caching.
However, caching might cause significant problems if done incorrectly, such as your out-of-date content loading for a user. Fortunately, most modern caching tools will remove the cache automatically once you modify a certain page or section of material. As a result, your visitors will reload the site after being updated.
8. Ads Are Dragging You Down
Finally, advertising may severely slow down your site’s load speed. This type of media can be lightweight and tiny, yet it still impacts your page’s load time because there are a lot of placements on your website.
The issue is that these advertisements are delivered from third-party sources. As a result, they generally take longer to display. They also make more requests, which can cause your reliable page load to be disrupted.
So, look at how many advertisements you have on your site and where you’re placing them. Also, try not to load all of your commercials simultaneously.
Following are some of the most prevalent causes of your sluggish pages. Following the suggestions we’ve made will help you increase page load speeds while also providing information to your visitors more quickly.