The best way to know how well your website is optimized for search engines is by using some free online tools to test your site. SEO checklists allow you to scan your website for potential issues that can affect your search engine rankings. These can be either visual or text-based and range from simple to in-depth. Some are free and others are paid.
Why do you care about being SEO-friendly? If you’re not SEO-friendly, what’s the difference between your website and everyone else’s? Answer: You’re missing out on valuable traffic from search engines, which could ultimately cost you money. Only about 20% of all internet traffic comes from organic searches. There are a few tools you can use to make sure that your website is optimized for SEO.
In conclusion, we’ll use the words “keywords” and “SEO” interchangeably throughout the text. So, if you’re wondering what those terms mean, they mean the same thing. I would go so far as to say that “keyword research” is the only SEO that you need to do (except for maybe “optimizing for user experience”). However, if you want to do it right, you should know what “SEO” means. If you want to improve your site’s organic traffic and see your site at the top of search results, you’ll need to follow these 10 rules of SEO:
- Optimize for the words your audience uses most often
- Use keywords in your meta title, description, and H1 tag
- Include a keyword in your domain name
- Use a descriptive URL
- Make sure your web server can handle a high volume of visitors
- Include your target keywords in your web copy
- Optimize for mobile
- Use a social media sharing button
- Include a contact form
- Optimize for the user experience
Planning to outsource SEO company? Contact us today!