Social media has been an effective method to increase visibility, build brand awareness and drive online sales for decades. It’s not only the easiest way to engage your audience, but it’s also the most powerful. According to a recent study conducted by the marketing platform HubSpot, 79% of people are more likely to make a purchase online if they know you’re a trusted source.
By now, you’ve probably heard all about social media and content marketing. If not, here’s a quick overview of the basics. In simple terms, social media and content marketing are different ways to promote your products and services online. Social media sites are great for getting your name out there, generating buzz, and building relationships with your ideal customers. However, while social media platforms are great for spreading the word about your company, they aren’t always the best tool for driving sales. That’s where content marketing comes in. Content marketing is a great way to create and distribute high-quality, value-packed material—like blog posts, videos, webinars, podcasts, etc.—that can be shared on social media platforms.
It is not necessary to purchase paid ads on social media to drive traffic to your site. Instead, you can generate leads and turn visitors into customers by publishing valuable content to your social media sites and using Facebook’s and Instagram’s algorithms to get your content in front of the right audiences at the right time.
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