Advertising is the use of visual or audio forms of marketing communication and it uses messages to push or usually applies openly sponsored and non-personal messages to sell or promote services or products. Advertising and Public Relations difference is that in advertising, the sponsor usually pays for the advertisement to run and s/he has control over the message.
Internet Advertising services use different channels to reach the public. These channels are old media which includes: Newspapers, Magazines, Radio, outdoor advertising, direct mail, and Television. New media as a channel for communication includes search engines, websites, social media like Facebook, Twitter, Linkedin, Pinterest, Google plus, WhatsApp among others.
Commercial Advertisers versus Commercial Advertisers
Commercial advertisers usually seek to increase or get more consumers of their goods or services. This is achieved by associating a product with specific qualities in the minds of consumers. Advertisement sponsors mostly intend to push for immediate sale known as direct response advertising. These types of advertisers advertise goods and services not necessarily meant for consumption. They include interest groups, politicians, religious organizations and government institutions.
Google advertising services are a great marketing strategy. A business can show its ads to people searching for certain services or goods it provides. Advertisers usually use Google Adwords which enable businesses to run their ads on google search results. They usually appear on the top or the bottom of search results.
How Google Advertising works
When a client searches for a product or service, Google shows them relevant advertisements based on the keywords. Businesses that opt for Google ads usually maximize on keywords which they bid to be shown on the results page. Depending on how much one bids, the higher the bid, the more the search results show your business at the top.
Advantages of Advertising on Google
The business pays only after a click.
Also known as Pay per Click, the advertisement sponsor pays after someone searching for a keyword he had bid clicks on the advertisement. The sponsor can set a daily budget of how much to part with every-time their ad is clicked.
Tracking ability is advanced.
On the Adwords dashboard, one can track how many people see your ad, how many clicks on it and how many take action. If the clicks tend to be many and no one is buying, then one can know that the issue is in the ad or the land page, therefore, need for editing.
Most searchers like to buy locally.
That means, since one can see the geographical coverage, it is easy to set the geographical coverage to a certain area depending on their business.
Search Engine Advertising Services
Search Engine Advertising Services include Web search engines, metasearch engines, selection based search engines, web portals, and vertical market. These websites have a search facility for online databases.
Search Engines by Content/Topic
These search engines are based on Ask.com, Bing, Google and on Yahoo. Here you search for the content/ topic on either of the platforms.
Search Engines by Data Type
These search engines are based on maps like wiki maps, multimedia like Bing Videos, pricing like shopping.com and source code like Google Code Search.
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