Benefits of Online Customer Reviews for eCommerce Businesses
The importance of customer reviews can not be overstated. Whether you sell a product online or offline, these reviews affect the way consumers make decisions and purchase products. They are a key influencer in the buying process, helping you set the customer up for success. Here are some ways to utilize customer reviews to your advantage. Whether your goal is to increase sales or to promote a cause, the power of customer reviews cannot be ignored.
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Positive product reviews
The vast majority of online shoppers consult product reviews before making a purchase. Especially if there are no reviews or the reviews are negative, shoppers may be suspicious. Positive online customer reviews are the gold standard for social proof and the first stop of potential shoppers. Increasingly popular, eCommerce reviews are becoming an integral part of a brand’s online identity. Here are three key benefits of positive online reviews for eCommerce businesses.
If you’re in the business of selling stuff online, guest-posting websites are your ultimate salesperson. These websites take submissions from writers and post them on their sites, resulting in high-quality backlinks that drive traffic to your site. In addition to generating backlinks, guest-posting websites help your business’s SEO efforts by generating more relevant content. As a bonus, you can include links to your website in the author bio or body of your articles, which increases your visibility and exposure.
Screen captures of customer reviews for paid ads
Using screenshots of customer reviews is one way to use them as part of your paid ads. Screencaptures of customer reviews can be used as part of your social media campaigns, too. To use a screenshot of a review, simply press the Prtscrn key on Windows and paste it into an image editor. You can then crop the image so that it only shows the review, save it as a PNG file, and share it on your social media platforms. You can even share a screenshot on any website.
Optimizing product descriptions for SEO
A recent study found that more than half of online consumers trust online reviews more than a company’s descriptions. Moreover, online customer reviews can increase your page’s search engine optimization, as most potential customers are more likely to believe the reviews of their peers than the salesperson. This means that a small number of reviews can boost your conversion rates by up to 4.6%! However, it’s important to remember that the use of customer reviews is not limited to eCommerce websites.
Listening to customers’ voice
Steve Jobs and Mark Cuban didn’t ask their customers what they want. Many business owners think that it is pointless. After all, customers don’t see the benefits of your new product until they use it. After all, you don’t have a relationship with them until they’ve used it. Yet, there are many advantages to listening to your customers’ voices.