Why does my business need search engine optimization?
Whether you’re a small business owner, marketing director, or digital marketer, you’ve heard of search engine optimization (SEO) and know that it helps your website generate more traffic. You may even have a plan in place to get your SEO strategy in place, but it’s important that you understand why you need it and how you can use it effectively to grow your online presence.
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Your customers can’t find you if they don’t search for your business on Google or other search engines.
Every time a user types a search query into their web browser, the search engine analyzes what pages have been indexed by that particular search engine and ranks them according to their relevance. This ranking is based on a number of factors, including how well the content of each page relates to the keywords or phrases that a searcher entered into their query.
In other words, your potential customers have a lot of competition to choose from when searching for the products and services that you offer. In order to gain their attention, you need to show up in the top results for the terms they’re using when searching for your product or service.
In addition to ranking high for the terms that your target audience uses when searching for your product or service, you also need to provide a good user experience that allows them to trust you and do business with you. When you rank well, you’ll be able to attract more people who are interested in your product or service and turn them into paying customers.