Why Authors Fear Video Marketing?

Why Do Authors Fear Video Marketing? 

Videography has a lot of advantages, especially for businesses that depend on the written word. But some fear that it will kill the written word. This fear is greatly exaggerated, however. While writing is a necessary component of human communication, it will never disappear entirely because the language has deep biological tendencies that will never change. 

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4 common fears people have about video marketing 

A video is a great tool for marketing your business, but many people are afraid to use it because they think they’ll look silly or not know what to say. This fear can be especially true for small business owners who are afraid to put themselves out there in public. But despite the common misconceptions about the video, it can be a powerful upgrade to your website. Moreover, people want to connect with the people behind a brand, so using video can instantly turn strangers into leads. 

The fear of appearing in front of a camera is the most common fear people have about video marketing. However, there are ways to conquer this fear. The first step is to prepare yourself. It’s helpful to relax before doing your first video. You can take a pill that contains L-Theanine, a natural green tea extract, to calm your nerves. 

Importance of tracking user behavior in video marketing 

Tracking user behavior in video marketing is an important part of any marketing campaign. With over half of website traffic attributed to video content, marketers need to know how their videos are performing. The most popular video channels include Facebook and YouTube. Facebook uses a measurement called “view” which means a video was viewed for at least 3 seconds. 

There are hundreds of metrics to measure in video marketing, but identifying the most important metrics can be difficult. Fortunately, there are a few that can help you determine whether your content is effective. Among them, video watch rate is an important indicator of how well your videos are performing. Knowing the amount of time each visitor spends watching your videos can help you customize your content and offer personalized offers. 

Cost of creating a video 

The cost of creating a video for author marketing depends on how much money you are willing to spend. While you may want to create a low-budget, simple video, you may also want to go all out with high-quality production. You can hire a production company or produce it yourself, but the costs can range from a few hundred dollars to over $5,000. 

High-end productions will involve concept development, pre-production, a top-notch director and on-camera talent, multiple cameras, and sophisticated editing. Lower-end productions will include simple shot lists and voiceover narration. 


Storyboards are an essential part of any video production. They are a visual guide for the director, animator, and designer. Without a storyboard, the production is likely to have inconsistencies and unnecessary costs. Additionally, they can help to ensure the proper placement of text and images. 

Storyboards outline the key scenes of a video. Each shot should contain a description of the main characters, background, interaction with objects, and camera motions. They also outline transitions between scenes. To do this, the storyboard must have clean lines and corresponding text and timings. 

Finding a video marketing agency 

Video marketing agencies have a variety of services and prices. There are several reasons to choose an agency to create your video, and the right one can make the entire process painless. Some agencies provide additional services, including editing. These services can also help you determine how much you should spend on the various components of your video. 

One of the first steps to marketing your video is uploading it on a web hosting platform. Most video hosting sites offer a wide variety of features and tons of insights in real-time. The next step is distribution, which involves posting your video on various social channels. The social platforms you choose depend on your target audience, but native videos are generally preferred over other sources.