Which Trending Technologies Will Affect the Future of Online Retail and Eco?
In this article, we’ll explore the future of online retail and eco, as well as discuss four of the hottest trends of 2019. These include Chatbots, Wearable technology, Near-field communication, and Voice assistants. But which of these will have the most impact? And how can you make sure these new technologies won’t hurt your business? Read on to find out!
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One of the hottest trends in online retail today is chatbots. These intelligent software programs are being used in instant messaging apps and online interactive games for years, and have just recently made the transition to the world of B2C sales. Chatbots are being used by sales teams for online shopping and can answer consumers’ repetitive questions, including shipping prices, availability, and other useful information. Chatbots can also be used by service departments to answer repetitive customer service calls and transfer calls to real-life human service agents.
The market for wearable technologies is vast. The adoption of connected wearable devices is expected to reach 1.1 billion by 2022. Wearables will change the way employees, customers, and assets are managed. By offering customized solutions, wearables will bridge the gap between B2C and B2B markets. Businesses will no longer have to rely on traditional methods of employee management. Instead, they will be able to customize their workforce, customer experience, and employee training using wearable technology.
Near-field communication is a wireless technology that enables electronic devices to communicate when they are touched or brought within a few centimeters of each other. This technology will enable retailers and marketers to tailor experiences to individual customers, while simultaneously sharpening customer segmentation. By using near-field communication, brands and retailers can create personalized experiences that are relevant to the consumer and increase sales. Here are the top benefits of NFC and how it will impact online retail and eco.
While Amazon’s voice-activated Alexa has made purchasing a breeze, it’s still early days. It sold seven times more Echo devices on Prime Day than on any other day. And while Amazon’s latest research shows that voice-activated assistants are likely to have a less profound effect on online retail than other tech trends, this technology is sure to change the way consumers shop and interact with brands.
Augmented reality takes advantage of a device’s camera to place an image or effect over a product. It helps businesses avoid the “not as described” problem that many consumers encounter. For example, a furniture catalog by IKEA shows customers how the product will look in their own homes by simply moving their mobile device over the image. But AR’s potential is global. With the right tools, any retailer can use AR to reach a global audience.