Which of the following techniques is not part of search engine optimization?
There are many optimization strategies out there, each of which can have a significant impact on your site’s ranking. Some of them are obvious, while others may be lesser known to the uninitiated.
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Title and meta description – The title is usually the first thing that catches a user’s eye on a web page. It should be optimized for both human visitors and search engines, incorporating the appropriate keyword.
Hyperlinks – The use of relevant, high-quality links can help your site rank higher in search results. Make sure you link to a variety of content types – including other websites, videos, and images.
XML Sitemaps and site architecture – The creation of an XML sitemap can be a great way to ensure that search engines can crawl every page on your website.
Image optimization – Optimizing your website’s images is essential to SEO. Not only will it help with your ranking, but it can also improve the user experience. This includes making the images sized correctly and using the right filenames.
Video and audio – If possible, incorporate video into your website. This will give the user an opportunity to view your company’s latest news and events in a more visual format.
Micro-moments – There are few things as eye-catching or memorable as a micro-moment. For example, an animated GIF of a dog running across a lawn can be a powerful and enticing marketing tool.
Creating an attention-grabbing headline, or H1 is another trick to keep in mind. A good H1 should be clever, catchy, and eye-catching while still being able to contain your target keyword and a call to action.
It’s no secret that a well-optimized site can have a significant impact on your business, and it’s important to choose the correct optimization strategy to achieve the best results. Some of the best SEO methods include optimizing a site’s title and meta descriptions, integrating relevant keywords into URLs, and implementing schema markup on pages to specify the meaning of the content. Taking the time to implement these techniques can have a big impact on your search engine ranking and your bottom line.