What Are SERPs and How Do They Work? 

A SERP is a page that displays search results when you search for a specific topic on Google. SERPs constantly change, and the same SERP may appear differently for different people. Understanding how these search results work can help you build a following and grow your business. To make sure you get the most out of your website, learn more about SERPs. 

SERP is a page with a list of results 

Search engine result pages (SERPs) are the pages displayed by search engines when someone searches. They consist of a list of results, typically ranked by relevance to the query entered. Each page contains a title, a link to the site itself, and a short description of the content. Search engines work to show the most relevant results to users, and they constantly track user behavior to improve their results. 

It is not a part of SEO 

SEO is a process that aims to make a website appear higher in the SERP (Search Engine Results Page). It is a vital part of digital marketing for a website, and its steps are critical in ensuring that it gets its fair share of clicks. There are several steps to SEO, and understanding each step is essential in achieving organic traffic. 

It is not a part of paid search 

SEO is the process of optimizing your website to be listed on the first page of a search engine’s results page. The result page of a Google search contains paid ads that appear at the top. The rest of the page features organic results. Organic search results do not include paid ads.