What’s Marketing Automation Video?

What is Marketing Automation Video? 

Marketing automation video is a tool used to create personalized videos based on customer data. Some video automation platforms have preset templates available to make the process easier. For example, Rocketium has a library of over 300 pre-built templates. You can also upload your own design from Photoshop or After Effects. Afterward, you can select the data you want to include in the video, such as first name, company details, product information, or location. You can also incorporate screen recording into the video. You can also use AI-based auto-sizing to adapt the video for different channels. 

Lead scoring 

Lead scoring is an important feature of marketing automation. It is a way to track and measure the quality of leads. It is not as simple as analyzing a lead’s behavior. Rather, it involves identifying the range of score values that represents a lead’s sales readiness. It is an important tool to use to ensure your videos are delivering high quality leads. 

In addition, lead scoring can help marketers create targeted videos by helping them choose more relevant CTAs. For example, a low-score video may simply ask viewers to leave a comment, while a high-score video may encourage viewers to contact a salesperson. While lead scoring is important, it is important to remember that video can be used at any stage of the customer’s journey. For example, many businesses use video to raise awareness and convert prospects, while others use it to nurture existing customers. Top-of-funnel videos should be used to introduce the brand and invite viewers to engage. 

In addition to promoting the brand and improving conversion rates, lead scoring is crucial for video marketing. With the right tools, video content can maximize your marketing investment. 

Hyper-personalized videos 

Hyper-personalized marketing automation videos can be a great way to differentiate your brand from the crowd and attract new customers. These videos are created by combining video and CRM data to build a one-to-one relationship with your customers. Studies have shown that 80% of customers will buy from a brand that provides personalized experiences. 

Hyper-personalized videos are highly effective at moving prospects from the consideration stage to the decision stage. In fact, they have up to 280% higher return on investment than email marketing. They also have a four-times higher open rate than email, eight times higher click through rate and two-fold increase in engagement and renewal rates. 

Using video personalization effectively is a complex task. It is important to choose a platform that is intuitive to use, easily integrates with your workflow and measures video views, engagements, and conversions. The pricing of a video personalization platform also matters. 

Email capture form 

The process of email capture involves asking visitors for their email address in exchange for something of value. This allows the business to build a relationship with potential customers and guide them through the buyer’s journey. This is one of the most effective lead generation strategies. There are several steps involved in email capturing. 

The first step in email capture is to create a landing page on your website that allows visitors to opt-in using their email address. An opt-in form may be positioned at the end of the page or at the end of a video. However, it is best to make the form interactive. This way, visitors are encouraged to fill out the form and sign up for your email newsletter. 

The next step in email capture is to decide what kind of message to send. You may opt for an email newsletter, a blog post, or a video. Using an email capture form will help you track and analyze which types of content are most appealing to your audience.