What Questions You Should Ask Your SEO Company?
There are a lot of SEO agencies out there, and you’re going to want to make sure that you find the right agency for your needs. You’ll want to find one that has a proven track record and the skills that you need to help your business grow.
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During the interview process, you’ll be able to see their strengths and weaknesses, so it’s important that you ask them some of the following questions as part of your search for the right partner.
1. Have You Worked With Businesses in Our Industry?
If you’re hiring an SEO agency, you’ll need to know that they have worked with other businesses in your niche or in your local area. This will give you an idea of how they handle certain optimizations that your company may need, such as on-page and off-page strategies.
Can You Provide Me with Examples of Your Success?
If an SEO agency has worked with a variety of businesses in their portfolio, they’re likely to have some successes and failures. This is important because it will give you an idea of how their skills will translate to yours, as well as whether or not they can achieve the results that you need from them.
3. What is Your Approach to Link Building?
A reputable SEO company will have a clear strategy for link building. They should be transparent about the methods that they use, and not be afraid to discuss them with you.
How Does Your Agency Monitor and Report on Your SEO Campaign?
A good agency will be able to provide you with regular reports about their work. These reports should include information about rankings, traffic, conversions and other metrics that are relevant to your business.
5. Does Your Agency Follow Google’s Best Practices?
It’s important that your SEO provider follows Google’s guidelines, as they are responsible for keeping your website safe from search engine penalties. Otherwise, your site could disappear from Google’s index.
6. How do You Measure Conversions?
It is essential that your SEO agency tracks and measures conversions, as they are the linchpin to your ROI. Ideally, they will be able to tell you how many searches are coming through your website that convert to leads or sales.
7. Do You Have Experience Working with Large Clients?
If you’re looking for a full-service agency, it’s important to find an SEO company that has experience working with large clients. This will ensure that they have the skill set to handle the challenges that come with high-profile campaigns and will be able to demonstrate that their tactics are successful.
8. Are You Up-To-Date With SEO News?
It’s important that your SEO agency is up-to-date with all the latest SEO trends. This is a sign that they are dedicated to their job and are constantly learning new ways to optimize your website.
What Systems or Processes Do You Use?