What Percentage of Ecommerce Stores Use Which Platform?

What Percentage of Ecommerce Stores Use Which Platform? 

Creating your own online store is cheap and easy. However, you need to choose the right platform to meet your needs. There are many choices available. We’ve covered Shopify, WooCommerce Checkout, Wix Stores, and Magento eCommerce by Adobe. In this article, we’ll compare the pros and cons of each platform and explain why it’s important to choose the right one for your business. 


Shopify is an easy-to-use platform with built-in marketing tools that helps businesses sell more online. The company reports that over half of Shopify shoppers make at least one additional purchase after their first purchase. In addition, Shopify shoppers are more likely to buy from the same store more than three times. This shows that Shopify stores are delivering a rock-solid customer experience. 

Shopify is used by more than 800,000 eCommerce stores. The platform offers hundreds of free and premium themes that help merchants create the perfect online store. A recent study estimates that more than 80% of merchants are using Shopify. 

WooCommerce Checkout 

WooCommerce Checkout is a popular eCommerce platform, and it has an estimated 52% market share. But it’s not all about numbers. You can also check out which countries and categories are using it. According to a survey from the website Statista, WooCommerce Checkout is used by more than 59,000 eCommerce stores. 

In Australia, WooCommerce and Shopify own over 27% of the market. But this number is diluted by the number of plugins available for WordPress. This makes it difficult to pinpoint a precise figure for WooCommerce. There are several other popular eCommerce platforms, including Squarespace, Prestashop, Magento, Ecwid, and Zencart. 

Wix Stores 

Wix is an eCommerce platform that offers a wide array of features and options. Its dashboard allows you to monitor your sales, customer information, and analytics. You can even set up pricing plans and save customer information. Furthermore, the Wix platform is PCI DSS compliant, which means that the checkout process is safe for both merchants and buyers. In addition, you can choose from over 50 secure payment providers. 

Wix website hosting plans range from $27 to $59 per month, depending on the features and functionality you’d like to have. Plans vary in storage space, with more expensive plans offering more storage. The more expensive plans come with an array of premium features, such as analytics, a site booster, an events calendar, and a logo-making app. The higher-end Wix website hosting plans offer priority support and more video hours. 

Magento eCommerce by Adobe 

Magento is a PHP-based open-source e-commerce platform and CMS. It’s currently the most popular CMS for online stores. Recent Magento statistics show a growth in popularity globally. Magento is now owned by Adobe and is expected to further strengthen its strengths in the years to come. Let’s look at how Magento can benefit your business. 

As an Adobe product, it’s highly likely that it’ll continue to receive regular updates and further development for years to come. This means that you can rest easy knowing you’re getting the most out of your eCommerce investment. The platform’s stability and flexibility make it an excellent choice for web stores of all sizes, including big names. 


Amazon has become one of the largest marketplaces on the internet, with more than twelve million products and services listed. Currently, Amazon is responsible for 45% of all US eCommerce sales, and Statista predicts that number will increase to nearly 50% in 2020. According to a recent study, Amazon also has more than 1.2 million employees globally. 

Amazon has a range of features that make it an excellent choice for online sellers. For instance, its app is the second most popular shopping app in the US, with 98 million users monthly. The company also has a flourishing third-party seller program, which is predicted to account for 55% of all Amazon sales by 2022. Despite these benefits, many brands are hesitant to sell on Amazon, fearing that the platform will cannibalize their existing eCommerce strategy and that they will lose control of their brand’s experience.