What Is The Role Of AMP In Technical SEO?

What is the role of AMP in technical SEO? 

AMP is an open-source initiative that uses stripped-down HTML files to create rapid mobile web page copies. AMP pages are identified by a lightning bolt icon in Google search results on mobile devices, and they can help you improve your site’s performance and user experience. 

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Despite its name, Accelerated Mobile Pages are not a ranking factor. 

But they can boost your site’s visibility in the search results, according to the Google SEO Starter Guide. In fact, AMPs could increase the visibility of your website by as much as 20 percent when implemented correctly. 

They’re also faster than traditional web pages, which is a big deal in digital marketing. AMP pages load instantly, so they’re more engaging for your readers. 

In addition, AMP pages use less data than normal pages, and they don’t require any special hardware to access. This allows a much smaller data footprint and can improve your site’s speed, which is a major Google ranking factor. 

These benefits make AMP a smart investment for any website. But you’ll need to do your homework before implementing AMP on your site. 

There are some things you need to know before going with AMP: 

The first thing to understand about AMP is that it’s a new technology. It’s still in its early stages, so it’s unclear what impact it will have on SEO. 

AMP is an open-source project, which means it’s free to use and distribute. It’s also a collaborative effort between many people, including the world’s leading search engines. The project is led by an Advisory Committee and a Technical Guidance Committee. 

However, you’ll need to follow certain specifications to ensure your site is properly optimized for AMP. Whether you’re building an AMP-ready site from scratch or adapting an existing one, it’s important to keep the guidelines in mind and ensure that all pages meet the standards. 

You can use an AMP testing tool to check your pages for compliance. 

If you don’t adhere to the AMP specifications, your pages won’t be recognized by Google. In addition, they won’t be able to display forms or accept user input from a browser. 

While this can seem like a minor problem, it could end up costing you traffic and engagement. In fact, a recent study found that visitors to AMP-enabled websites were 30 times more likely to stay on the site and share it with others than those visiting non-AMP-enabled sites. 

There are a few ways that you can optimize your AMP-enabled pages for SEO: 

The first is by creating a separate AMP version of your website. This is particularly useful for sites that want to increase their mobile presence. 

Another way to optimize your AMP-enabled pages is to use a Content Delivery Network (CDN) to speed up your loading time and improve your site’s overall performance. 

Using a CDN can save your site from having to pay for a high-speed connection and can ensure your AMP pages load fast, which is especially useful for mobile users.