What is the impact of mobile-friendliness on on-site optimization?
As the percentage of internet traffic from mobile devices has continued to grow, Google has increasingly deemed it important for website owners to create sites that are friendly to mobile users. That’s why in April of this year, Google rolled out an update called “mobilegeddon,” which made it harder for websites to rank higher in search results if they weren’t optimized for mobile use.
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But what does that mean for business owners?
Essentially, being mobile-friendly means that your site displays properly on mobile devices and adapts to the screen size. It should also work with touch controls and adapt to the user’s preferences, making it easier for visitors to navigate your content.
When you think about it, most people do all their browsing and shopping on mobile devices these days. If your website isn’t optimized for mobile, you’re missing out on a big chunk of potential customers.
You can use a free tool from Google called “Mobile Friendliness Test” to see how your site looks on a mobile device, along with a list of improvements you should make to improve the experience for your visitors. Another tool, Bing’s “SiteChecker,” will give you a simple pass/fail rating and recommend changes to improve the mobile experience for your audience.
Your website should load quickly on a mobile device, as 53% of people leave a website that takes more than 3 seconds to load. That’s why it’s critical to find a web hosting company that can guarantee fast and reliable performance, no matter the device your website is viewed on.
A fast and responsive website is essential for mobile-friendly websites, as it helps users stay on your site longer and makes it easier for you to convert more sales. It also helps Google’s search engines to understand your site better and provide relevant search results for mobile users.
In addition, a fast and responsive site can help boost your SEO as well. If Google can see that you’re making an effort to optimize your site for mobile, they’ll reward your efforts by giving you better search engine rankings.
What does the impact of mobile-friendliness on SEO mean for small business owners?
As the percentage of internet traffic from devices like smartphones and tablets has continued to rise, Google has increasingly deemed it important for site owners to create sites that are friendly to mobile users. That’s why in April of this year, Google rolled out an update called “mobilegeddon,” which made it harder for websites to rank higher in the search results if they weren’t optimized.
When you think about it, it’s incredible that more than 60% of the global internet is now accessed from a mobile device. And that’s why it’s vital for your company to create a mobile-friendly website that will make it easy for customers to find and buy from you.
In short, if you want to be seen as an industry leader in the digital world, it’s imperative that you make mobile-friendly sites a priority. Not only will it make your brand look more professional, but it will also boost your online conversions and drive new sales.
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