What Is SEO?
SEO is an important marketing tool that helps businesses generate revenue, which in turn allows them to expand, hire more employees, and even launch new products. Today’s consumers rely heavily on the Internet to find products and services. They typically use their favorite search engines to find the product or service they’re looking for. If a company does not appear in these searches, it’s not likely that the consumer will even find it. That’s why SEO is so important for businesses today, but it can also be difficult to understand.
On-page SEO is important for any website because Google ranks web pages in terms of relevance. This means that each page on your website should follow SEO best practices. The first step is keyword research, which will help you select keywords that match your business’s target audience. There are many keywords to choose from and some are more valuable than others. To find out which keywords are worth more, check their search volume. The more searches a keyword receives monthly, the more valuable it is.
Another important factor in on-page SEO is the content. Search engines look for content that matches their users’ intent. For example, if a page is about dogs, it should mention different breeds of dogs. A page without this type of content will not rank in search engine results.
Moz’s resources for learning SEO
There are several resources available online to help you learn SEO. Some of the most useful are the videos and articles produced by the Moz team. Although many of these are geared toward SEO professionals, you can also learn from beginners who are just starting out. Moz also has a blog where you can find a number of articles about different topics. These are categorized according to their level of difficulty.
There are also paid courses you can choose from. Moz offers 16 different courses, starting at $49 for a beginner’s course all the way up to $595 for an advanced SEO course. Another option is SEMrush, which offers various courses and certifications that are easy to complete and can be taken immediately.