What is Search Engine Optimization?
In short, SEO is a set of practices that can help a website’s content get a higher ranking in search results. Basically, if a website is ranked high in search engine results, more people will know about it. It is also a good way to drive more traffic to the site. However, there are many factors that can impact a website’s rankings.
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WordPress comes with a number of built-in SEO tools that you can use. These include the meta description, the meta title, and the XML sitemap. If you have not yet taken the time to implement these on your site, it is time you gave them a shot.
WordPress generates code automatically. This makes it easy to crawl by search engines. The good news is that the coding is often quite clean. Nonetheless, it is advisable to check your code for errors. A small error may prevent your site from being crawled and indexed by the search engine.
WordPress also comes with a variety of third party plugins that you can use to optimize your site. Some of these are free, while others are a cost. One of these is All in One SEO, a powerful and well-known SEO tool that was created specifically for WordPress. You can install it using the plugin’s installation instructions.
Another interesting tool is Google Search Console. By integrating your Google analytics and Google Search Console, you can see how your site is performing. Additionally, the tool can highlight areas to focus on when optimizing your site’s performance.
For instance, the meta description is an important piece of information. A well-written description will help visitors decide if your website is worth clicking through.
Likewise, the XML sitemap is a list of important URLs on your site. Having a sitemap in place will ensure that your information is being retrieved and indexed by the search engines. Using the sitemap is an excellent way to improve your ranking.
While the meta description, XML sitemap, and meta title are all important parts of the WordPress SEO puzzle, a number of other factors can influence your ranking. For example, if you have a mobile responsive website, it is best to keep your sidebars and footers off the main page.
Creating an XML sitemap is a great way to improve your site’s indexing. Google also accepts XML sitemaps as part of your website submission. Besides helping the search engine crawl your content, a sitemap will allow your users to find the pages they are looking for.
There are a number of other SEO tools that you can try, however, the All in One SEO WordPress plugin takes care of most of the technical aspects of improving your website’s rank. It includes an XML sitemap, a sitemap generator, and a blogrolling feature.
If you’re looking to improve your site’s ranking, it pays to do the proper research and make the necessary changes. Even if you’re a WordPress novice, the tips and tricks in this guide should help you optimize your site to the best of its capabilities.