What is Search Engine Optimization and How Can it Help You Get More Hits on Your Website?
If you own a website or if you have an eCommerce store, you know that SEO is essential for getting people to find your business and buy from you. However, many people aren’t sure exactly what SEO is and how it works.
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Search engines like Google (which has about 92% of the market share) are the primary way people search for information on the internet, and they’re also one of the most important ways that your business can grow. But if you don’t get your site ranked high enough in the results, it can be difficult to get noticed.
When you type in a query into a search engine, you’re looking for specific results. The search engine crawls the web, indexes it, and then ranks the results based on its algorithms.
The first step in search engine optimization is keyword research, which involves identifying the terms that potential customers are using to find businesses similar to yours. This allows you to identify opportunities for optimization on your existing site and create new content to target those terms.
You may want to include your keywords throughout your site, such as in the URL, title tag, and headings of each page. This helps the search engines understand what each page is about and can improve your ranking.
Another good way to optimize your pages is to make them more user-friendly and relevant for users. This can be done by ensuring that the URL, title, and headings are clear and easy to understand. It can also be beneficial to ensure that the page’s content is well-written and uses your targeted keywords often.
It’s also a good idea to include images that use your targeted keywords within them. These images can increase your ranking in the search engine results pages and can also help you attract more visitors to your site.
Linking is another important part of search engine optimization, and it’s a good idea to ensure that links to your site are not only useful for users but that they contain relevant anchor text as well. This can be done by creating an XML sitemap that makes it easier for search engines to discover all of your pages and their associated content.
Lastly, it’s a good idea to make sure that your site architecture is optimized, so that search engines can easily discover all of the pages on your site and crawl them quickly. This can be done by making sure that all of the links within your site are relevant to specific keywords and that they are pointing to important pages on your website.
A well-thought-out SEO strategy is crucial for any business, whether it’s a large or small one, and can be a great way to attract new customers online. Not only will it help you rank higher in search results, but it can also provide you with a boost in credibility and an edge over your competitors.