What Is Page Authority, And How Does It Impact SEO?

What Is Page Authority and How Does It Impact SEO? 

Page authority is a metric that helps determine where a particular web page should rank in search engine results pages. While this metric is not an official Google ranking, it is a very important indicator of SEO success and is a great way to compare the performance of your website against competitors. 

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What Is Page Authority?

Page Authority is a metric that was created and developed by marketing analytics company Moz to help indicate where a particular page should rank on search engines. It is a 100-point logarithmic scale that reflects how likely it is for a page to rank on search engines like Google and Bing. 

It is not a rating factor that Google takes into account, but it is an effective and comparative tool for determining the effectiveness of different aspects of your site. The score is based on several factors, including link diversity and domain age. 

Domain age: The longer a domain has been around, the higher it can be ranked by search engines, as long as it has a track record of being an authoritative source. In addition, if a page is hosted on a domain that has a high level of trust, it can be given a higher rank than a low-quality site. 

Links: Inbound links are one of the best ways to influence page authority, as they demonstrate that a site is highly relevant and trustworthy. They also act as votes of confidence that a site is legitimate and has good quality content. 

When a website has high-quality links, it can be rated as a more trusted site by search engines, which is why it’s so important to focus on building an authoritative and trustworthy link profile. 

Creating new and fresh content regularly is another way to increase your page’s PA score. It’s also a good idea to include images in your blog posts and other content as they can have a significant impact on your Page Authority. 

You can check your page authority using Moz’s Link Explorer. All you need to do is enter the root domain URL of your website into the page, and you’ll get all the information you need to assess the health of your online presence. 

Your Domain Authority may be affected by minor changes in your Page Authority, as well as minor changes to the way that your individual pages are performing in SERPs. This is because your Domain Authority is a composite metric that is made up of all the pages on your website. 

In general, it’s a good idea to keep your Domain Authority stable and avoid any large fluctuations. However, if your Page Authority scores start to drop significantly due to minor changes in your domain’s performance, then you should take action immediately to increase your overall rankings and avoid losing valuable traffic. 

It’s also a good idea to stay away from black-hat SEO practices, as they can damage your domain’s and page’s authority. These practices are often in violation of Google’s guidelines and may result in a penalty or even de-indexation.