What is on Page SEO?

What is on Page SEO? 

You may be wondering, “What is on-page SEO?” Well, on-page SEO is about improving your web pages so they are better able to be understood by Google, and, therefore to get better rankings. The trick is to find the right balance between optimizing your pages for SEO and not overstuffing them with keywords. Regardless of your goals, you should always prioritize the quality of your content. Despite the fact that Google has changed how it ranks pages, it still takes basic SEO factors into account when ranking your pages. 

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Meta data 

Meta data on a page are the elements that search engines read in order to determine whether your page is relevant to a search. These elements include the title and meta description. The title is the first element a visitor will see when looking at your webpage, while the meta description will appear below the title. The meta description can only contain 160 characters including spaces, and it should provide further information about the content of the page. 

Ideally, your meta data should include at least one keyphrase, as these are often the most searched terms for your site. The keyphrases should be used as close as possible without being crammed together. Using too many keywords can hurt your optimization, and they will water down the focus of the page. 

Internal linking 

Internal linking is a good way to improve your website’s SEO. When a visitor clicks on a link on your page, they are taken to another page on your site. Anchor text is important in internal linking because it tells the reader what to expect when they click on it. Use relevant words in your anchor text to catch your reader’s eye. 

When building an internal link to your content, you should use standard HTML. Avoid loading JavaScript or other scripts that load internal resources. Too many links can cause Google to stop rendering or crawling your page. 


Your title tag is an important part of the overall SEO strategy for your website. Google uses this element to display your content on search results. Your title can be up to 60 characters, so you need to make sure it includes relevant content. If it is longer than that, it may be cut off, resulting in only a small part of your title being displayed. 

Your title should be structured so that the most important keywords are near the beginning. The structure should be something like Primary Keyword – Secondary Keyword – Brand Name. You can use hyphens if you want to have a longer title, and they will not penalize your page. 


Subheadings are an excellent way to break up the content on your page and keep readers interested. Subheadings are also a great way to incorporate LSI keywords, which are latent semantic indexing keywords. This helps your content rank better on search engines. Make sure your subheadings are as clear and concise as possible. 

Subheadings are important to on page SEO because they help readers read your content by providing a clear structure that helps your readers navigate and understand. They also contain keywords, which are important for search engines. Headings carry a lot more weight than plain text, and different levels of headings should be used to indicate different sections of the page. 

Meta description 

A well-written meta description is a crucial part of a website’s SEO strategy. It will appear below the title of the page, and it should also contain a strong call to action. It should be between 120 and 140 characters long. If you’re using a content management system, like WordPress, then you can easily edit your meta description in the general settings. 

The meta description is a short, but informative description of a page’s content for search engines. It’s best if it’s unique, descriptive, and relevant to the content of the page. This helps users find your page and reduces your bounce rate.