What is my SEO company doing?
The answer to this question is that an SEO company is a digital service provider that works with you and your business to improve visibility, drive traffic, boost sales, and convert website clicks into customers. They do this by helping your website rank higher in search engines like Google.
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Choosing an SEO agency can be difficult, so we want to make sure you don’t end up with an agency that doesn’t suit your needs. The best way to find a match is to start with a free consultation, and then follow up with a questionnaire that asks for information about your industry, goals, and expectations.
You can also request a free audit of your website. This is a crucial starting point to understanding how well your current website is doing, as it will provide insights into the issues that need to be addressed for your site to succeed online.
Content is king in the world of SEO and an SEO company should be able to identify thin content pages that are not only affecting your site’s rankings but also impacting user experience. Ideally, the content on your site should be unique and relevant to the target keywords.
A good company will know how to make your website’s content both SEO-friendly and user-friendly, which will increase your conversions. They should be able to optimize your site’s meta tags, title, description, and content for your target keywords.
They should be able to remove boilerplate content from your site and replace it with fresh, new content that will help attract the right audience to your site. They should also optimize your site’s navigation and internal linking to make it easier for search engines to crawl and index your site.
Your SEO should be able to analyze the traffic that your site gets and track the number of conversions from that traffic. This helps them determine if their strategies are working and if they need to make adjustments accordingly.
You should be able to receive a monthly report from your SEO company, as well as time with your dedicated account manager to discuss the report and work on your SEO strategy. The report should include a breakdown of organic search, conversion rate, and search engine rankings.
If your SEO company is not providing this information to you, or they haven’t updated the report in a while, it’s a sign that they are not doing enough for your business. This is especially true if your SEO company hasn’t taken the necessary steps to monitor and track your website’s performance
Ensure that your SEO company is using the latest in technical SEO tactics and has done a thorough technical audit of your website. This is a critical first step to improving your website’s performance and attracting more visitors.
Your SEO company should be able to identify and fix technical errors on your site that are negatively affecting your rankings. These errors can include missing images, 404 error pages, slow page speeds, broken links, and more. Your SEO company should also be able to identify content on your site that is not adding value and should make sure to remove that content and replace it with high-quality, relevant content that will boost your website’s rankings and bring in more organic traffic and leads.