What Is Link Building, And How Does It Impact SEO?

What Is Link Building and How Does It Impact SEO? 

Link building is the process of acquiring links to your website, which help increase your rankings in search engine results pages (SERPs). It’s an important part of SEO, and it’s often a key component of successful content marketing campaigns. 

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What is link building?

Link building refers to any technique that can earn links to your website. The amount and quality of these links can impact your search engine ranking, and they’re a crucial part of an SEO strategy. 

What is the best link-building strategy?

A good link-building strategy is based on analysis and research of your industry, niche, and competition. You want to know how your competitors are securing links, what their backlink profile looks like, and what type of tactics they’re using. You also want to understand how your own business is performing and where it’s falling short, as well as related opportunities across your niche. 

Analyze your site to determine the linkable assets on your homepage, as well as your blog, services, and product pages. This will give you a better idea of what content to target when securing links. 

Build your content to target a specific keyword or topic, and then reach out to the sites that have that keyword in their domain. This is a very effective link-building method that’s a great way to attract a lot of organic search traffic and gain some credibility. 

Ensure that the links you secure are not from low-quality, spammy sources. You’ll want to avoid any techniques that involve black-hat link building, as these can bring short-term benefits, but in the long run, can lead to a negative impact on your rankings and traffic. 

Make sure to use Semrush’s Link Building Tool to find potential prospects and contact them directly for a mutually beneficial link arrangement. 

Get your linkable assets out in the world and drive traffic to them with social media, email, and content. These are all ways to attract links, and it’s also a great way to build brand awareness amongst your audience. 

Become involved in your community and participate in industry events. This is a slow-burn approach that can build quality links over time as you provide value to the community. 

Contribute to relevant publications, blogs, and websites with valuable content in return for a link back to your website. This is a long-term link-building strategy that should be used in conjunction with other link tactics, such as securing high-quality and authoritative websites within your niche. 

Review products and provide honest testimonials. This is a powerful, effective, and natural link-building strategy that can be applied to all types of businesses. 

Create a resource page for a specific topic that links to awesome content on the subject. This can be a guide, list, video, tool, resource, or even an event that showcases your expertise. 

Engage in your local and regional community, including online groups and forums. This is a highly effective way to build relationships with other local businesses and establish your brand as an authority in the industry.