What Is Keyword Research and Why Is It Important For SEO?
Keyword research is a fundamental marketing and SEO task that involves finding popular words and phrases people enter into search engines. It is important for optimizing a website, targeting keywords for link building and knowing what content to develop for a particular audience.
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68 percent of online activity begins with queries in search engines, so it’s crucial that you know what your audience is searching for and how they are searching to get your message out. Without knowing what keywords to target and how to optimize, you won’t be able to effectively market your site or generate traffic.
What is keyword research and why is it important for SEO?
The answer to this question is simple: keyword research tells you what topics your audience is interested in and how much they are searching for those topics. This information allows you to focus your content around those topics and help you boost your search engine rankings.
Step 1: Brainstorm Ideas and Seed Terms
Using your knowledge of the industry you operate in, brainstorm ideas and seed terms that could be useful for your website or blog. These can come from your experience as an industry expert, being an active member in related online forums and groups, or simply through conversations with customers.
Once you have a handful of seed terms, it’s time to research them and see which are most relevant for your business. There are a number of tools available to do this, including Google Trends and Keyword Surfer.
If you find that a particular term has low search volume, it may not be worth the effort to rank for. Alternatively, it might be a good idea to remove it from your list of potential topics and move on to another.
The second thing to keep in mind when it comes to keyword research is the intent behind the searcher’s query. This is a newer factor in SEO, but one that has been shown to make a significant difference in a page’s ability to rank well on a search engine like Google.
Intention is an important aspect of keyword research because it ensures that your website is answering the specific question a user was looking for. If you have a web page that answers the query, but doesn’t provide the solution a user was looking for, they will likely click away.
You can determine the intent of a keyword by looking at how many times it has been searched on search engines and how often it’s searched on social media. This will let you know how much interest there is in that keyword and whether or not it should be part of your SEO strategy.
The next step in this process is to analyze your competitors’ keywords and search results. This can be done by using a competitive analysis tool or by searching your domain and looking at your competition’s search terms. This will give you a clear idea of which keywords your competitors are using and how they’re ranking for them.
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