What Does Search Engine Optimization Do?
The simplest answer is that SEO is the process of optimizing your website to improve its position in organic (non-paid) search results. The goal is to increase the amount of traffic your website gets from search engines, which can help you attract new customers and grow your business.
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To do this, your SEO strategy should include a number of core components. These include content, links, and page structure.
Content – The biggest component of SEO is creating content that is relevant to the keywords that search engines’ users are searching for. This means writing content that is useful to your target audience and answering their search questions in a way that gives them the information they need.
Linking – Another core component of SEO is building links to your website from other websites that have high authority. The purpose of these links is to show search engines that you have valuable content, which can improve your site’s overall rankings.
Metadata – Google, like many other search engines, uses your title tags and meta descriptions as the main deciding factor in what results it displays for a given keyword. This is why it’s important to make sure that your title tag and meta description are optimized as much as possible.
Indexing – Once a search engine has crawled your site and indexed all the pages, it can then determine where to place those pages in its results. It does this by scanning the content on your pages, following internal links from your pages, and linking to other websites.
RankBrain and Hummingbird – The most recent additions to Google’s algorithmic engine are RankBrain and Hummingbird, which use artificial intelligence to understand queries and provide more relevant search results for those queries. These algorithms are constantly learning, and changing, so it’s important to stay up-to-date on them.
Measuring & tracking – It’s important to monitor how your website is performing and what the results are from your SEO efforts. Tools like Google Analytics make this easy, and can also be used to track conversion rates and see how your traffic is performing from different sources of traffic.
Setting objectives and measuring them – It’s easy to lose sight of your SEO goals when you’re constantly in the trenches working hard to get the word out about your business. Set objectives that are realistic and specific, then track your progress against them.
Getting better at search engine optimization requires patience, perseverance, and knowledge of how search engines work. Understanding how to optimize your content can have a huge impact on your online presence and ultimately your bottom line.
It’s not just about ranking in the search results; it’s about converting that traffic into paying customers and leads. The best SEO strategies will help you boost your conversion rates and improve your business’s bottom line.
To learn more about how to build a successful SEO strategy for your business, contact us today!