What Are Some Of The Most Important On-Page Optimization Techniques An SEO Expert Can Implement?

What are some of the most important on-page optimization techniques an SEO expert can implement? 

On-page SEO is the process of optimizing your website’s individual pages to rank higher in search engine results pages (SERPs). This includes things like keyword research, URL optimization, meta tags, header tags, content optimization and more. On-page SEO is an important part of any SEO strategy because it helps search engines better understand your content and determine if it’s relevant to users’ queries. 

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While off-page SEO is still important, on-page SEO is now more critical than ever. That’s because search engines are getting smarter and more sophisticated. They now take into account user intent, search history and other factors when ranking websites. 

The best way to do this is through on-page optimization. By optimizing your website’s individual pages, you can help ensure that search engines get the most relevant and valuable information from your site. Here are some of the most important on-page SEO techniques to focus on: 

Page Titles:

The page title is one of the most important parts of on-page optimization. It should include your target keyword and be concise and compelling. It should also be unique and descriptive. Avoid keyword-stuffing because it can look spammy and will hurt your rankings. Instead, incorporate LSI keywords and other related terms into your title tag to provide more context for what the page is about. 

Header Tags:

The h1>, h2>, and h3> tags are important because they show up in the search results as headers and are used by search engines to determine what is most relevant to a query. Use these to your advantage by incorporating your keywords in them, but don’t overdo it or you could be penalized for over-optimization. Instead, try to find LSI (latent semantic indexing) keywords or synonyms that make sense for your page and add value to the reader. 

Meta Descriptions:

A good meta description is important because it shows up under the page title in search results and can encourage click-through rates. It’s also often copied over to social media when someone shares your content, so it can help increase your visibility and traffic from other sources as well. 

Image Alt Text:

Adding a descriptive alt text to your images is an easy way to improve on-page SEO. It will help search engines understand your images and will allow them to display them in image searches and carousels. 

Structured Markup:

Structured markup is what makes those featured snippets and knowledge panels possible on Google search results pages. It’s also what allows you to have your specific page information displayed neatly when it’s shared on social media. While structured data is technically considered technical SEO, I’m including it here because it creates a better on-page experience for visitors. In addition, optimizing your website’s structure can help improve your SEO in other ways as well. For example, it can help you rank better in mobile search results and it can make your site more crawlable.