What Are Some Of The Most Important Metrics An SEO Expert Should Be Tracking?

What are some of the most important metrics an SEO expert should be tracking? 

SEO is a data-driven field, and the most important thing for an SEO professional to track is their performance. This is what will let them know whether their efforts are actually working and if they need to improve on certain weak areas or double down on the things that are currently doing well. 

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A few of the most important metrics an SEO expert should be tracking include their website speed, average click-through rate (CTR), and organic traffic. Page speed is a major factor that can affect user experience, and if the site is too slow it will cause users to leave before seeing the content they came for. Tracking page speed regularly is important to see if the website has improved and if there are still problems. 

CTR is another important SEO metric that can be tracked in Google Analytics. This metric indicates how many people are clicking on your website in search results, and it is an important factor for ranking in SERPs. If you see that your CTR is increasing, it is a great sign that the SEO work you are doing is working. However, it is also important to note that there may be other factors at play that are leading to the increase in clicks, such as a better landing page or more relevant search terms. 

The average session duration is a good indicator of how engaged users are with your website. It is important to measure this metric because the longer a visitor stays on your site, the more likely they are to convert. There are many different reasons why a session length could be low, such as a slow site or poor design, so it is important to monitor this metric regularly to ensure that users are staying engaged and coming back for more. 

Another metric that is important to track is the number of new organic traffic you are getting each month. This is a good indication of how well your SEO is performing, as it can take time for articles to rank on the first page, and when they do, it usually takes them a few months to make a full climb up the ranks. Using a keyword tracking tool like SERPROBOT can help you track this metric and keep track of your progress. 

Finally, you should also be tracking your backlinks on a regular basis to make sure that your link profile is healthy and hasn’t been negatively affected by any Google penalties. Backlinks are one of the most important factors in determining SERP rankings, and a high-quality link profile can help you rank higher in search results. To track your backlinks, you can use tools such as Semrush or Moz. All of these tools will give you a comprehensive breakdown of your links and how they are affecting your rankings.