What Are Some Common Bidding Strategies In PPC Advertising?

What are some common bidding strategies in PPC advertising? 

There are a lot of different types of bid strategies in PPC, and they all work differently to get your ads shown in the ad auction. Some are more effective than others, so it’s important to choose the right one for your goals. Here are the most popular bidding strategies to consider for your PPC campaign: 

(Searching in Google “Vape Shop Ranking”? Contact us today!)

Target CPA:

The goal of this strategy is to maximize conversions that meet or exceed the target CPA you set. It relies on Google’s advanced machine learning to automate your bids and optimize your ad spend, so you’ll see more conversions at the desired price. 

This strategy is best used when you are running campaigns that haven’t generated a lot of conversions yet or if you are looking to build a strong conversion history in your account. It can also be helpful if you’re new to PPC and want to test out different conversion rates before implementing them into your account. 

Maximise Conversion Value:

This bid strategy is similar to the previous one, but it assigns a value to each conversion that varies based on its type. It’s ideal for eCommerce businesses and is a great way to boost your revenue by maximizing the value of each conversion. 

Rule-Based Bidding:

This bidding strategy is a recent innovation that allows you to set rules and conditions that trigger changes to your bids and keywords whenever the condition is met. This method is very convenient for those who want more control over their campaigns, but it can be complicated if you’re not familiar with it. 

Lastly, Amazon’s Dynamic Bidding:

This is a very innovative feature in the world of Amazon PPC that has just recently been released. It allows you to automatically raise your bid by up to 900% for ‘Top of Search’ and ‘Product Page’ placement auctions. 

In the past, you had to manually adjust your bids for these placements using modifiers. This was a tedious task that you had to do every time your placements changed, or when a blackout happened. But now, this can be automated with the help of the new ‘Adjust Bids by Placement’ feature. 

With this new strategy, you can now automatically increase your bids for placements that generate higher conversion rates and click-through rates. This is a great way to increase your ad ROI and reduce your costs. 

Another big advantage of this technique is that it works across all your Amazon campaigns, so you don’t have to worry about it affecting the performance of your other ads. You can use it in conjunction with ‘Adjust Bids by Position’ and ‘Adjust Bids by Keywords’. The combination of these two features has the potential to increase your sales by up to 45%.