What Are SERPS and Why Are They Important? 

SERPs, or search engine result pages, present the results of searches for a particular keyword or phrase combination. These results are displayed as snippets that include a headline, a short description, and a link. They may also include a small section of the link target. The latter is known as a rich snippet and it provides search engines with additional information. Rich snippets are produced by reading structured data from a website’s landing page. 

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YouTube video featured snippets 

YouTube video featured snippets help your video get found in Google’s search results. While you’ll never see the entire video in the featured snippet, Google uses the metadata associated with the video to determine its overall relevance. Whether it’s a video’s title, description, or tags, these factors help the search engine determine whether your video is relevant to the query. 

To increase your chances of getting featured in Google’s video snippets, make sure you optimise your video. Ensure that the video is focused on a specific task and has a clear title and description. Also, make sure your video contains keywords. 


Increasingly, online marketers are turning to paid search engine marketing (PPC) to increase their online visibility. The paid ads appear in SERPs for transactional searches, in which users are likely to make a purchase. As a result, they tend to be more lucrative. In fact, 65% of SERP clicks come from paid ads. Although paid listings often look identical to organic listings, they can be effective at driving traffic to a website. 

Paid results can be purchased by bidding on relevant keywords. These paid listings will have a label at the top of the SERP, and are typically listed alongside the organic results. Google Ads (formerly known as Google AdWords) are one example of a paid result. They are often displayed at the top of a SERP, where they are more likely to be seen by users. 

Local SERPS 

Local SEO for SERPS is becoming increasingly important, as consumers continue to look for businesses in their local area. To ensure your business is found on the first page of Google, you need to ensure that you have a strong local search presence. There are a number of ways to do this. One way is to make your phone number clickable on your website. 

In addition to optimizing the content of your website, you should also incorporate keywords throughout the website to help it rank higher on local search results. By using these keywords, you can improve your ranking in the SERPS and reach your targeted customers.