How to Create a Video Marketing Explainer Video?
If you want to create a compelling video that will draw people to your product or service, you must first understand the pain points of your audience. Then, you should design your video to speak to those pain points. For example, you can add humor to your video, or use a tone that is appropriate for your target audience.
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Create interest
Video marketing explainer videos are a great way to engage viewers and create interest in a product or service. A well-done explainer video shows how a product or service solves a problem or provides a benefit. It also piques the viewer’s interest in the product or service, which often results in a conversion. Some explainer videos bypass the initial stages of the sales funnel and go straight to detailed information or a CTA.
When creating an explainer video, make sure to avoid explaining topics that people already know about. Always use fresh content, and evaluate the market for your product or service. Try to include innovative features, and emphasize what the audience can gain by using your product or service.
Have a call to action
When putting together a video marketing explainer video, it’s vital to include a call to action (CTA). This will ensure that viewers can engage with your content. The CTA can be included at the beginning, mid, or end of the video. It should stand out from the rest of the video, and be presented in a legible, bold font. It should also be a few seconds long so that viewers can absorb the information.
A good call to action is both informational and emotional. The viewer should feel motivated to take action, and they need to know what to do next. A call to action in a video marketing explainer must be paired with the right concept and message to appeal to the target audience. It should also present a solution to the viewer’s problems.
Have a question
If you are interested in creating an explainer video to promote your business or product, you should know your audience. This will help you craft a video that resonates with your target market. You can also tell your audience your company’s story to make your video more relatable and communicate your company’s core values.
The first thing to do is to outline your primary goal and the metrics that will measure success. For example, Repipe Specialists wanted to use their video to educate customers, and their ultimate goal was to get more customers to contact them.
Have a kinetic typography
The use of kinetic typography is a great way to draw viewers in with its movement and help them remember the visual content. However, it’s important to use polished fonts that aren’t too difficult to read. For example, if you’re making a video marketing explainer video for your company’s product, avoid using a cartoon font and stick with white on black.
Another great way to incorporate kinetic typography in your video marketing explainers is by using it to support two points of view. For example, if your video is about child counseling, you can use this technique to show the importance of child counseling.
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