How to Write a Content Plan for Your eCommerce Store?
Creating a content calendar
Creating a content calendar for your online store is a must for successful social media marketing. Content calendars help you plan, organize, and monitor your content in advance. You can use a calendar to plan seasonal content or product launches. You should also monitor the calendar, analyze online traffic, and engage with customers. Here are some tips to help you create a content calendar for your eCommerce store:
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Using a content calendar for your eCommerce website is not new. Creating a content calendar is a proven marketing technique, with many large companies already using it. The marketing manager creates a list of future content and events and relates these to the current content. Creating a content calendar allows eCommerce stores to be ahead of the competition by planning their online marketing and social media strategies.
Creating buyer guides
Creating buyer guides for your eCommerce site is a simple yet powerful way to build brand awareness. Potential customers will find these guides helpful as they’re early in the purchase process. Your buyer guide can feature the best-selling products and brands, and you can use the information to position your brand as a trusted authority and on their shortlist. The following are tips for creating buyer guides for your eCommerce store.
Include the product’s specifications and details in your buyer’s guide. Be as neutral and honest as possible when discussing the product’s features and benefits. If your competitor sells the product exclusively, this will be apparent. If you don’t sell it, consumers will not trust your guide. In this way, your buyer guide will build brand trust, which will help you to increase your reputation as a leader in the market.
Using user-generated content
Using user-generated content when writing eCommerce content is an effective way to boost word-of-mouth marketing. Consumers are more likely to buy a product after reading the recommendation of a friend or family member than from an advertisement. For example, a popular baby brand, Riff Raff & Co, targets toddler moms and rewards users with free sleeping toys.
The power of UGC lies in the ability to engage prospects on a personal level. The power of testimonials and user-generated content is immense. Studies show that three-quarters of people read product reviews before making a purchase. It’s not just for product reviews, though: repurposing customer reviews is a great way to promote a business.
Creating product descriptions
As part of your marketing strategy, creating a good product description is essential to attracting customers to your online store. In the digital world, where many prospective customers do their shopping online without ever touching the product, this description is vital to catch their attention. An effective product description should be both descriptive and search engine friendly. This way, it will help bring buyers who are already searching for the product.
One of the most important aspects of a product description is its content. The product description must match the product. A recent survey showed that 50 percent of consumers returned a product based on its description alone. An effective product description can sell the product by setting expectations for the consumers. A good product description should be at least 250 words long and not include unnecessary details. It should also be concise and informative.