How to Find a Niche Market For Your Online Store
There are several ways to determine which niches are likely to be successful. Using Facebook Audience Insight and Google Keyword Planner is one option, but the more cost-effective method is to do an in-depth analysis of your target market. Those tools can help you decide where to focus your efforts to find the best niches for your online store. In this article, we’ll discuss the best methods for niche market research.
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Finding a niche market
When you are starting an online store, you should consider targeting a specific niche. Ideally, your niche will be composed of consumers with disposable income, who are comfortable making large purchases online. You can also try targeting people who spend their spare time online. A niche product with a high price tag may perform better. However, if you’re unsure about what your target market is interested in, you can always try to target a more general audience and expand as your business grows.
There are many benefits to targeting a smaller market. It will help you focus your marketing efforts, and you’ll be more likely to build a loyal customer base by meeting their needs. Niche markets are generally smaller than broader markets, making it easier to serve a narrower market than a broad one. Also, niche markets tend to be less competitive. Depending on your product, you can even expand your niche market once you’ve established it.
Using Facebook Audience Insight
If you are running an online store, you can use Facebook Audience Insight to find receptive audiences for your products. Facebook allows you to insert information into their database to create lookalike audiences based on the results of previous ad sets. Once you have inserted the information into the Facebook Audience Insight tool, you can then sort the list by category and top-ranked results by job titles. In addition, you can use advanced filters to further narrow your audience and create creative messaging.
The process of laser-targeting your customers on Facebook is called “laser-targeting.” It means finding the most engaged buyers. For example, if you sold tennis gear, you would want to target people who were avid followers of Pete Sampras and ESPN. This would help you target your ads to these passionate users. However, if you are selling tennis-related goods, you should use Facebook Audience Insight to find a niche market for your online store.
Using Google Keyword Planner
Using Google Keyword Planner to find a new niche market for your online store can help you with this. The tool allows you to use words and phrases to find niches, and then compare the average monthly search volumes of those terms over time. It also allows you to see how competitive a particular niche is, and how many people are searching for the product or service you are selling. This information will help you determine what to sell.
Once you have a general idea of what people are searching for, you can refine your search using keywords such as “buy,” “prices,” and “for sale.” This way, you can ensure that your products and services will appear in the search results of those users. Another way to narrow down your search is to use “All locations” to specify a location so that only local users can access your store. This method is effective because it helps you eliminate long-tail, niche-specific keywords.
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