How to Do SEO Keyword Research?
Keyword research is the process by which you find popular search terms people type into search engines like Google and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
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SEO keyword research should be an ongoing process, as keywords evolve with user intent. The more you know about what your audience wants, the better your website will serve their needs and provide them with valuable information that will compel them to stay on your site longer.
You can conduct keyword research by using free or paid tools available online. For example, Google has a Keyword Planner tool, which is easy to use and gives you the option to see what other keywords people are typing into search engines. There are also paid keyword research and SEO tools available, such as Ahrefs, Semrush, and Wordtracker.
The first step in doing keyword research is to find what are called seed keywords. These are simple words or phrases that broadly define your business and can be used to kickstart the process of generating many more keyword ideas.
Another important aspect of keyword research is to look at the competition for a given phrase. This will help you determine if it is worth targeting. If you are competing against large companies with huge budgets, it’s unlikely that you will be able to crack the top spot on search results pages for this term.
Alternatively, you could look for long-tail keywords that are less competitive and have low individual search volumes. These keywords are easier to rank for and have a higher conversion rate.
In fact, over 350 million one and two-word phrases have less than ten monthly searches in our database.
This is important to keep in mind because if you are targeting long-tail keywords for your content, it’s best to target a few variations of each key phrase so that you have a diverse list of terms to optimize your content around.
Once you’ve identified a few different keywords, start by plugging them into a competitive intelligence tool to determine who else is targeting these terms. You can do this by using an advanced keywords research tool such as Ahrefs or Semrush.
It’s also a good idea to use a free tool like Google Trends or a free tool like Ubersuggest to check how much traffic those terms get on a regular basis. You’ll need to check these keywords frequently to see if your competitors are taking advantage of them or not.
After you’ve done this, take a look at the search result pages to see what types of websites appear there. Are they professional or company-related websites? Are they local or national brands? Do they have a lot of authority in their niche?
Once you’ve taken these factors into account, it’s time to do a bit of creative keyword research. This can be done by brainstorming other related search terms that might help your content rank for a particular phrase. This can be a fun exercise that can help you find potential new keywords to add to your list.