How to Do Search Engine Optimization Training by Google?
There are several SEO courses out there that will help you learn the basics of search engine optimization. This is the first step for getting your website to show up higher in the Google search results. Most of these courses focus on how to get a top ranking on Google, but there are also other methods you can use to optimize your site.
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Some of these courses are free, and others can be found on HubSpot Academy. Each one provides a set of lessons, which can be completed in under an hour. You may want to sign up for all the courses to get a comprehensive understanding of search engine optimization.
In order to earn a certification, you will need to take and pass an exam. The course covers traditional SEO techniques, as well as strategies for off-page optimization. If you have a business website, you’ll need to understand how to make your content optimized for search. It also teaches you how to fix problems you may have encountered.
You can take the fundamentals course for free. It is an accredited course that can be taken by beginners and those with a bit more experience. While it doesn’t provide a certificate of completion, you’ll still learn a lot from it.
The Fundamentals of Digital Marketing course is taught by Google professionals. You will take six lessons. These will cover keywords, link building, and understanding search engine optimization. Although the course only scratches the surface of proper SEO, it will prepare you for a career in digital marketing.
Getting a certification from SEO Certification is a great way to boost your LinkedIn profile and improve your job prospects. You’ll learn how to research your target market and what they are looking for. Once you have a list of words they type into Google, you can create content that is optimized around these keywords.
Another way to improve your SEO is to make sure your website has a strong architecture. When you build a website, you should try to make each page focus on a different keyword cluster. That way, your pages won’t compete with each other. However, you should keep in mind that search engines rank websites based on relevance, authority, and trust. A site with high authority and a strong trust factor is more likely to be ranked higher.
If you have a large website, you may consider hiring an expert. Experts will be able to analyze your website and suggest changes that can improve your SEO. They can also conduct audience research and build you a persona of your ideal customers.
Learning the basics of search engine optimization can be daunting, but with the right tools and advice, you’ll be able to do it. Whether you’re just starting out or you’re looking for new ways to improve your site, you can get started with a free course from HubSpot Academy. For more information on the program, visit the website.