How to Do Keyword Research in SEO?
Keyword research is a crucial part of every SEO strategy. Without it, you won’t be able to optimize your website effectively or create relevant content for your audience.
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Keywords are the words and phrases that search engines use to deliver results when people are looking for information online. The primary goal of a search engine is to connect you with what you’re looking for and provide you with the best answer possible.
The purpose of keyword research is to identify words and phrases that are relevant to your business. It helps you to understand your customer’s buying journey, your competition, and how you can shape your content strategies.
Understanding what keywords your customers are searching for is a fundamental part of the SEO process because it allows you to target topics that will be relevant and helpful to your audience. It also lets you map those terms to your website so that they can be found in search engine results.
There are many tools you can use to do keyword research. These include SEMrush and Suggested Search. You can even get a free tool from HubSpot called Make My Persona that helps you to build a detailed avatar of your target customers.
First of all, you need to start by generating as many keyword ideas as you can. This is the most important part of your research because it will help you determine which are worth targeting and which you can’t.
Next, you need to filter your keyword ideas to remove those that are too competitive or irrelevant to your site. This includes removing any keywords that are too generic (for example, “jobs with social media marketing”), too difficult to implement or have low search volumes.
Once you have all your keyword ideas filtered, you can then prioritize them. This will allow you to focus on the most profitable keywords and map them to your pages.
You can also check out the search volume data on each keyword. It will tell you how often people are searching for it, which is a great indicator of its popularity.
The search intent for each keyword is another important metric to consider. If a searcher is looking for an informational, navigational, or commercial result then that keyword will be valuable to you.
In fact, keywords that are drawn from a user’s intent are more valuable than those that are purely commercial in nature because they have a higher likelihood of driving conversion.
You can also check out monthly search volume and search competition for each keyword. These are the two most common metrics for determining the value of a keyword, but don’t be tempted to focus on them as your only metrics.