How Do You Tell If a Website is Using Search Engine Optimization?
If you’re a business owner, you know that search is one of the best sources of traffic for your website. In fact, it accounts for 10x more traffic than social media.
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But how do you tell if a website is using search engine optimization? That’s a question we hear often here at Squarespace.
There are a few ways to tell if a site is using SEO, though the most reliable way is by checking your analytics in Google Analytics. This free tool lets you see how many people are coming to your website from search engines. If your analytics show that your traffic is increasing, then that’s a good sign.
You should also look at your site’s metrics in Google Webmaster Tools and Search Console to see how much it’s ranking for different keywords. This can help you get an idea of how to optimize for keywords and see which ones are working.
Getting More Organic Traffic
Another great indicator of search engine optimization is an increase in organic traffic, which is free, passive traffic that doesn’t come from referrals or paid advertising. This is a huge benefit of the SEO strategy.
It’s a good idea to track your search engine rankings in SEMrush or Ahrefs, both of which are excellent free SEO tools. This allows you to compare your current rankings with those of a few months ago and determine whether you’re making progress.
Make sure your URLs are optimized with relevant keywords and use structured data in your site’s pages to help search engines better understand the content on your website. This can help your pages appear higher in the results page, and will drive more organic traffic to your site.
Ensure your pages are mobile-friendly and responsive, as this will allow you to rank for more keywords and improve your overall SEO performance. This is particularly important for mobile users, as they may not have access to a computer and may be using a smartphone or tablet to find what they’re looking for online.
Check out the page’s title and meta description tags to find areas where you could improve them. A well-written title and meta description will help searchers understand what a page is about before they click through.
Create a keyword seed list to help you identify the terms your ideal customers are typing into search engines when looking for products or services like yours. This will give you a starting point for optimizing each page on your website and focusing on the language of your ideal customer.
Incorporate keyword-rich copy into your website’s content, including in product descriptions, blog headers, and image alt text–text that helps screen readers parse your images–to help search engines index your site’s content.
Lastly, consider using a tool to analyze your website’s link profile and ensure you are linking to high-quality sites that have valuable content. This will help you rank higher in the SERPs, and will also boost your conversion rate.