How Do I Find Out How Well My Company Is Doing With SEO?
As a business owner, you want to know how well your SEO is performing and how quickly you can see results. While the time frame to see results may vary based on your industry and market, the goal is always to increase traffic, leads, and sales.
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You’ll need to set goals and track your progress to make sure you’re achieving them. This will help you determine if your SEO is on the right track and whether you need to make changes in order to improve your ranking.
1. Organic Traffic & Search Engine Performance:
One of the most important metrics for any small business is how much traffic you’re receiving from organic searches. This is especially true if you’re using an online marketing strategy that is focused on increasing sales and conversions.
If you’re seeing an increase in organic traffic, that’s a sign that your SEO is working! You can use a tool like Google Analytics to monitor your traffic and compare it to a similar period from the year before.
2. Page Optimization:
One of the best things you can do for your SEO is to ensure that each page on your website is optimized properly. This will help your website rank better in search engine results pages (SERPs).
To optimize your web pages, you’ll need to use keywords that are relevant to your business and product or service. This can be done through the use of title tags, meta descriptions, and content.
3. Local SEO:
If you’re looking to optimize your website for local customers, you should consider adding your NAP information – or name, address and phone number – to multiple directory sites such as Yelp, Apple Maps, and Bing. This will help Google understand that you are a local business and provide more accurate search results.
4. Link Building:
Another way to track your SEO performance is to check the number of inbound links your website receives from other websites. This is an important indicator of how effective your SEO is, as it’s a critical component of how you rank in search engines.
5. Keyword Research:
If you have any keywords that you’d like to optimize for, you should research them using tools such as Google Trends. This will help you see what real people are searching for and can give you an idea of what events or seasons affect search inquiries.
6. Google Search Console:
If your business has a website, you need to connect it to Google Search Console. This will allow you to track your site’s rankings for specific keywords. You can also measure impressions (the number of times your website appears in search engine results) and clicks (the number of people who selected your listing from a search inquiry).
7. Local SEO:
If you’re looking to optimize your website with local SEO, you should consider adding your NAP information to multiple directory sites such as Yelp, Apps Maps, and Bing. This will allow Google to understand that you are a local business and give your website more accurate search results.