How can an SEO expert help you with local SEO optimization?
SEO is essential for every business that wants to show up in search results and reach potential customers. It’s even more important for local businesses, as searches often include a location or city. But optimizing your website for local searches can be difficult without the help of an expert. A local SEO expert will know the best practices and tricks to get you on top of your game.
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The goal of local SEO is to optimize your site to make it appear in search results for location-based or “near me” searches. It’s different from traditional SEO, which focuses on keywords and phrases that people use to find your products or services.
When you hire an SEO expert to help you with your local SEO, they will focus on the specific keywords that are popular in your area. They will also optimize your website for those words and phrases to ensure that you are showing up in searches for relevant terms. For example, if you own an auto shop in Harrisburg, your content should contain local keywords like “auto repair,” “car dealership” or “body shop.”
In addition to optimizing your website’s content for local searches, an expert will also boost your visibility through other online channels. They will create a local marketing strategy that includes social media, search engine optimization and PR outreach to increase your reach and improve your website’s domain authority and visibility on search engines.
A local SEO expert will also help you build trust and authority with your customers by incorporating reviews and testimonials on your website. These will boost your credibility and reputation, which can lead to more sales. They will also ensure that your contact information is up-to-date on all local directories and other online sources. This is important because 86 percent of consumers look at a business’s phone number when they’re researching it.
Another way to increase your online reach is to use voice searches. Google is making voice search more prominent in its results and is focusing on mobile devices, so you need to optimize your site for these trends. An SEO expert will adjust your content for voice searches and consider the questions people ask when using them (who, what, where, when and why).
Finally, an SEO expert can help you with local citations, which are mentions of your name, address and phone number on the web. These can be on other websites, social media profiles or local business listings. An SEO expert can help you ensure that these citations are accurate and consistent across all online platforms to boost your local search ranking.
An SEO expert will also track your leads so that you can see how your campaigns are performing. They will use tools such as UTM codes and call tracking metrics to measure your success and find new ways to maximize your leads. They will also avoid promising you a certain ROI or an exact number of new leads, as this can be misleading.
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