How Can An SEO Expert Help You Optimize Your Website For Mobile Users?

How can an SEO expert help you optimize your website for mobile users? 

Search engine optimization (SEO) is the process of improving the quality and quantity of traffic to a website or a web page from search engines. The goal is to achieve natural or organic rankings on the first page of search engine results pages, also called SERPs. There are a few different ways to optimize websites for mobile users, including responsive design and separate URLs with dedicated mobile content. 

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Most SEO professionals focus on optimizing websites for the biggest and most important search engine, Google. This is because Google controls about 92% of the world’s search engine market. Getting optimized for Google is critical to the success of any business, as it’s the most popular way that people find information online. 

However, in recent years there has been a huge shift towards smartphones and tablets, and it is becoming increasingly important to optimize for the mobile user experience. This is largely because mobile searches tend to have local intent, which means that people are looking for a specific business or service in their area. Search engines understand this and are giving priority to sites that provide a good user experience on mobile devices. 

It’s crucial to make sure your website is mobile-friendly, especially since Google has made it very clear that they will rank websites higher if they are mobile-friendly. A mobile-friendly site has to meet a few key criteria, such as having a minimal scrolling and tap targets, and using large enough fonts for easy reading. It also needs to load quickly. A fast-loading site is more likely to satisfy mobile searchers and Google, so making it mobile-friendly can have a big impact on your rankings. 

Many businesses choose to have a responsive website, which is designed to work across all devices. This is the best solution for most companies, as it’s easy to maintain and can be easily updated with new content. There are also other options, such as having a separate, dedicated mobile site, or using a tool like AMP to serve accelerated versions of your pages to mobile users. 

The key to optimizing for mobile is having a clear understanding of the different types of users and how they access your website. You can get a lot of this information from your Google Analytics account, which is free software that anyone can use. In particular, look at Search Traffic in the Audience menu, and then break down by device to see how your visitors are accessing your site. 

In addition to optimizing your website for mobile, you should also set up a location-based strategy. This involves standardizing your NAP (name, address, phone number) in your metadata and wherever it appears online, as well as verifying your business with local business listings like Google My Business and Bing Places for Business. This will help your site appear in local search results, which have a much higher conversion rate than non-local ones. You can also use a tool like the Mobile-Friendly Test to check if your website meets the requirements for being labeled as mobile-friendly by Google.