How Can An SEO Expert Help You Create Content That Is Optimized For Featured Snippets?

How can an SEO expert help you create content that is optimized for featured snippets? 

The key to creating content that is optimized for SERP features, especially meta descriptions, is to focus on writing useful, informative posts that answer questions your audience might have when searching for that topic.

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This requires a certain level of creativity and thought leadership, as well as an understanding of how search engines evaluate results. A clear, concise URL is also important.