How can an SEO expert help you create a comprehensive and effective SEO strategy?
If you’re looking for an opportunity to flex your creativity and your technical skills, then a career as an SEO Specialist could be just what you need. But there’s more to being a successful SEO expert than just writing content and creating link structures. You also need to understand the inner workings of how search engines work so that you can optimize websites effectively. Ultimately, understanding the “why” of SEO can make you much more effective than just following a checklist.
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Despite the wide array of skills and tools required to do this job, no one knows everything about SEO, and even experienced professionals often find themselves learning new things on a regular basis. Many SEO experts will tell you that the best way to learn the field is by doing, and that’s a great approach. Most people who are serious about this type of work will begin by learning the basics, focusing on keywords, link building, content optimization, and other core concepts.
In addition to these core concepts, an SEO specialist must be able to work with the client or company they serve, to ensure that their online presence meets specific business goals. This will often include analyzing website analytics to see where traffic is coming from, and how that traffic is converting. It may also involve identifying the types of searches that are being conducted and whether they’re for branded or non-branded terms.
Finally, an SEO expert must be able to work with the web development team to ensure that each page is properly structured. This will often include ensuring that pages have good metadata, have a clean HTML structure, are mobile responsive and load quickly. It can also include testing different aspects of a webpage to determine which changes can increase its organic traffic.
Lastly, an SEO expert must be constantly aware of the latest revisions to the Google algorithm. This means that they need to be reading articles, blogs and forums on a regular basis to ensure that they’re not missing anything important. It’s important to remember that this is a fast-paced industry, and Google is always making changes. For this reason, a career as an SEO expert can be very rewarding if you’re the kind of person who enjoys staying on top of the latest trends and technology.
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