The Best Questions to Ask When Hiring an SEO Company
When hiring an SEO company, you want to make sure that they are the right fit for your business. They need to understand your business, your goals, and your needs in order to provide you with a comprehensive and effective SEO campaign.
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There are a lot of different companies out there that claim to be the best. The problem is that it can be hard to tell the difference between a good and a bad agency, especially if you aren’t sure what to look for. Here are some of the best questions to ask when you are hiring an SEO agency:
Are they full-service agencies?
This is an important question to ask, as many SEO agencies now specialize in a wide variety of marketing services. This includes things like email marketing, PPC, and social media management. This is a great way to save money and ensure that your agency has experience in all aspects of digital marketing.
Do they have a strong track record?
This question is a good way to weed out SEO salesmen from legitimate, experienced search marketers. If they’re able to offer you a detailed list of their past clients, it shows that they are a solid agency and have the credibility to deliver results for your business.
Are they experts in local SEO?
This is a key area of expertise, as many local businesses can benefit from an SEO strategy. This is particularly true for small businesses and startups that don’t have a large budget or enough time to devote to marketing. This is where an SEO agency that specializes in local SEO may be more suitable for your needs than a larger, national company.
Do they have a process for conducting a mobile audit?
Google recently announced that they are moving to a mobile-first index, so it’s essential that your SEO company has a process for performing a mobile SEO audit. A good SEO will be able to explain why mobile optimization is important, and they should have experience in performing a comprehensive audit that considers not only your site’s content but also how it looks on mobile devices.
Are they willing to send me a monthly report?
A good SEO will be happy to send you reports on your rankings, traffic, and conversions. This is a great way to check up on how your campaign is progressing and see what changes you can make if necessary.
Do you have a contact person at the company?
This can be a big concern, as an SEO freelancer or agency could suddenly stop responding to your emails or phone calls. Having a central point of contact is a huge plus, as you’ll always have someone who can answer your questions quickly.
Do they have a blog?
This is an important question to ask because it shows that they are up to date on all the latest developments in SEO. A good SEO will have a blog where they can share their knowledge with other people and talk about recent industry news and trends.