Search engine optimization isn’t as straightforward as many bloggers make it out to be. The majority of small businesses and even some larger companies are making the same SEO mistakes that plague most small businesses, including not having enough content on their website and not optimizing their keyword strategy. Why do some websites rank better than ...
Alt Text Alt tags can be used on websites to explain the purpose of images. They are used by search engines when they rank your site but are also very useful to ensure that your images are found in searches. An image alt text is the alternative textual description you provide for an image if you ...
How to Optimize Your Landing Page A landing page is your gateway to getting visitors to convert into clients. Think of it as your virtual elevator pitch. You only need to persuade your visitors to register for a course or to purchase a product from you for them to feel confident in converting. Here are some ...
The Benefits of Long-Tail Keywords Longtail keywords are highly targeted terms that are less competitive but offer higher conversion rates. These keywords are less expensive per click, and they typically target people further down the sales funnel. Using these types of keywords for your online marketing strategy can be a lucrative and effective way to generate ...
The meta data is the first point of contact with the search engines. Ideally, it should contain between 120 and 158 characters and be up to 920 pixels long. On desktop, it is cut off at 920 pixels, and on mobile, it ends at 680 pixels. Yahoo and Bing, however, have cut the meta description ...
Keyword proximity is a fundamental part of SEO. It measures the distance between two keywords in a search sentence, and the strength of a business's name, address, and phone number. This technique is simple enough to use without requiring any technical expertise. Learn more about the benefits of keyword proximity for your website. After reading ...
