I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, 84% of Americans are shopping for ...
A rare Google confirmation came related to a Google roll out for core search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve ...
There are so many reasons that might lead to the failure of your SEO campaign. The ten listed below are the most common ones. Make sure you have checked all of them. The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital ...
Some companies struggle to find relevant content ideas. Thankfully, there is a solution. If you want to stay ahead of the curve, you must embrace artificial intelligence. AI Content marketing has grown past overwhelming. According to Smart Insights, for example, marketers publish around 1500 blog posts every minute - and I’m not surprised. The Content Marketing Institute reports a ...
Disavowing links is an impact action that should never be taken lightly. Must be done in the right circumstances and keeping your website safer. Need help? Call us today!
Has your site been hit with a penalty from Google? If so this article will give you an idea of the steps forward and how long the recovery from the Google penalty will likely take. If you need assistance, give us a call today!
I believe these changes are worth updating your website. Of course, Google will automatically perform this for you, but if you can get the snippet with your meta description and control that data, it'll be beneficial in conveying what you want in the best way possible in SERPs. Increased clicks, leads, and conversions if done ...
It’s important to consult Google’s guidelines. It’s absolutely amazing how few owners and marketers have ever encountered them. As local SEO’s, we are volunteer liaisons between Google and businesses. That’s just the way things are. So with that being said, it is important to help your clients understand when they are making a mistake. Here are some tips that will help.
Split testing your cold email copy is vital to see successful results. Cold email copy needs constant changes to be effective, if it is to bring optimal effects. In this article you will find 50 vital split tests for your cold email campaigns. You will learn which parts of our email can be tested and how we can test most effectively.
The Google SEO Mobile-First Update is being rolled out globally. If you run a site that isn’t mobile friendly, you need to take care to fix this. Not only will you more than likely feel a negative impact from this roll out, but also over 55 percent of web users are on mobile. ignore them at your own peril.
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