All Posts By Phil Belleville

To the great delight of customers, many companies offer loyalty programs. Customers become motivated to direct as many of their purchases as possible towards the same organization, and businesses reap the rewards of more purchases and a loyal customer base. Successful organizations refuse to be pigeonholed. That's why companies like Airbnb are offering increasingly unique, valuable services and ...

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Keywords on Google to rank for the right keywords can make or break your website. It's not always about getting visitors to your site, but about getting the right kind of visitors to rank in Google. Do you ...

Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Part of our filtering system when we receive leads for new clients ...

Business consultant and freelance business and marketing writer Live chat is one of the most common support methods leveraged by businesses, facilitating direct interactions between agents and customers. Its popularity is unsurprising given that 42 percent of consumers claim they prefer to live chat to the phone, as there's no risk of being placed on hold. Furthermore, 92 percent ...

The normal truth of SEO is you can never get excessively OK with your playbook, for it can wind up futile whenever. Google's calculations unquestionably observed a decent amount of changes all through 2018. (For more Google topic you may want to read this article: SEO news, Googles new longer snippets) A common struggle for SEO experts ...

In a Webmaster Hangout, Google’s John Mueller answered a question related to link building. John Mueller’s answer gave a peek into a little known part of Google’s algorithm that handles links. How Does Google Treat Links? The question was very specific. It asked how Google treated specific link building tactics that are easy to do. Here is the ...

  Good news: you don’t have to be a programmer, or a pro marketer, or even a rookie marketer to get results like these. You just need these 10 little-known growth hacks that have helped us grow our email list to 100,000+ subscribers and consistently get 1,000+ traffic to every piece of content we publish. Growth Hacking: 1 Growth ...

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets (‘running ...