All Posts By Phil Belleville

Why Are Search Engines So Important?  Why are search engines so important? Basically, they present everything that is available on the internet. They can be customized and can also provide personalized results. You can use these engines to find anything that you are looking for, whether that is a product or a service. Search engines have ...

Explaining SEO to a Beginner  When I tell people I do SEO, they often get confused about what the heck it means. In order to give them the most comprehensive understanding of search engine optimization, I explain to them that it is the process of optimizing a website to improve its organic search results. This process ...

What is Domain Authority?  If you're wondering what domain authority is, you're not alone. It's not as easy as it seems. You may have heard about Google PageRank, MozDA, and even MozScore, but do you know how to determine which metrics matter? This article will explain each in detail. And as a bonus, we'll tell you ...

What is PageRank and Why Does it Matter?  If you're a newbie to SEO, you might be wondering "What is PageRank?" or "why does it matter?" Luckily, there are plenty of resources available for you to get started. In this article, I'll explain what PageRank is and how it works. PageRank is Google's core ranking signal ...

What is RankBrain and Why Does it Matter?  What is RankBrain? What does it do? How does it help Google? It helps Google sort out search results by learning from entities. Nike, Adidas, and Puma are examples of entities that are related to each other in the Google system. Using these entities and learning from them, ...

What Are Accelerated Mobile Pages?  Google recently announced a new program called AMP, or accelerated mobile pages. The pages use stripped down HTML to improve user experience. AMPs are also a ranking factor. If you've never heard of AMPs, you're missing out on a great opportunity to improve your marketing strategy. Keep reading to learn more ...

Why Perform a Website Link Audit?  When performing a website link audit, you should note down the domain and text surrounding each low-quality link. These links are considered negative SEO, and their presence on your website can have serious consequences. Thankfully, negative SEO patterns are easy to recognize. Spammers are generally looking to do the least ...

How to Find Out Who Your Competitors Are Linking To  If you have a competitor, you may want to know about the backlinks they have to their websites. This is because your competitors may have used the same link-building strategy to get good backlinks. In other words, they are overthrowing your link-building strategy. But, you don't ...

What Are Rich Snippets For Google Search Results?  Corporate blogs are essential to businesses of all types, as they can attract customers with authoritative content. Rich snippets for Google search results can help a website stand out from competitors. The H1 headline of an article must contain the keyword, which appears as the first line of ...